Last week our Chief Client Officer, Alan Schanzer, posted on the MediaPost Future of Media Forum's Blog, making his predictions for digital ...
Category: Social Networking
Ad Networks + Ad Servers + Ad Spending + Agencies + Behavioral Marketing + Business + General + Industry Consolidation + Mobile Marketing + Social Networking + Video
How Buzz Marketing Can Go Horribly Wrong
No one can fault ConAgra Foods for its attempt at some good buzz marketing. But this particular example went horribly wrong when they neglec...
Ad Networks + Ad Servers + Ad Spending + Agencies + Behavioral Marketing + Business + FTC + General + Industry Consolidation + Mobile Marketing + Social Networking + Video
In the Wake of Irene, Does a Lesson in Digital Advertising Surface?
This week begins in recovery mode for the East Coast. After ripping through the Eastern seaboard, Irene has left quite a mess for many to cl...
Ad Networks + Business + Social Networking
Is Undertone over the Top?
I’ve had a number of interesting conversations with advertisers in recent weeks regarding brand safety and our guarantee. Whether at the i...
Social Networking
How I Use Twitter
Most people who know me know that I am a big fan of Twitter. I use it for both social and professional reasons and find it very valuable, d...
by Eric Franchi
@ACCESSUNDERTONE
“There has to be some reciprocity. And it’s not just content for cash.”
@rafimama on making it work with an #influencer.- “It’s just as important to bridge the right partnerships and defend your brand and from the wrong partnerships.” Li… https://t.co/sVxuzWv3wb
- “This is one of the things that frustrates me the most. We’re relying on metrics of the past.” @rafimama on the dif… https://t.co/Mn6p15dnqn