Category: Uncategorized

Study validates campaigns across African American, Hispanic and LBGTQIA+ audiences with exceptional and five-star rated results

NEW YORK, NY – April 7, 2022- – Undertone, a Perion Network Ltd. (Nasdaq: PERI) company and the leader in data-driven, Intelligent High Impact campaigns, today published a study through its partnership with System1, a global advertising effectiveness, brand equity and innovation firm: “Creating Positivity for Diverse Audiences.” The study analyzed nine publicly available video advertisements from 1,350 adults age 18+ who classify themselves across one of three audiences: African American, Hispanic or LGBTQIA+.

Ads reviewed were from Geico, McDonalds, JIF, Orbitz, Uber, Bubly, Cadillac, Pepsi, and Pantene. The ads that had the highest Sales Spike, indicating short-term effectiveness, received an “exceptional” rating; the top long-term effectiveness Star Rating is five stars earned by only 1% of all ads measure by System1. Six of the ads received a four-star rating and three a five-star rating. In addition, seven were honored with exceptional sales spike ratings, one with strong and one with good rates. Altogether, the results exemplified that although physical representation is vital, the right approach and way of looking at the world will be rewarded.

Themes from the ads included nostalgia, family, authenticity, celebration, inspiration, music, and acceptance. Common threads also included creative storytelling focused on positive portrayals of true and relatable characters celebrated for the differences that make them who they are along with the humor, wisdom, love, creativity, and humanity shown through the people in the ads.

“To understand how we can better resonate with diverse communities, our team worked with System1 to explore the emotions consumers feel when viewing an ad,” said Dan Aks, president at Undertone. “Many companies state that they want to make a difference for a more inclusive world, but to do so, it is vital to understand the audience’s perspective. Results from our study show that the specific ads our audience watched go beyond simple representation to appeal to diverse groups while excelling on an emotional, human level to advance equality.”

System1 exposed each consumer in the group to one advertisement that might typically target them, with a total of three ads per audience measured. Respondents chose a facial expression from a wheel of seven emotions including a neutral option to select the degree to which they felt that emotion when exposed to the ad. Before concluding the results, respondents were also re-exposed to the ad to supply in-the-moment reactions.

When analyzing the results, System1 provided two scores: a short term “Sales Spike” based on emotional intensity and unaided brand recall and a long-term Star Rating built on a weighted average of emotional intensity, total emotions/lack of neutrality and the two most valuable emotions, happiness and surprise.

Throughout a seven-year partnership, Undertone and System1 have measured the emotional effectiveness of digital and video advertisements for Undertone’s clients as a form of user experience testing to perfect the company’s approach to intelligent high impact advertising. System1’s strategy is based on the Nobel Prizewinning work of Dr. Daniel Kahneman who provided that 95% of decisions are driven by thinking that is fast, intuitive and emotional known as System 1 thinking.

In 2021, Undertone’s passion for showcasing diversity in creative helped them launch “The Uplift Collective,” where they focus not just on the creative aspect but, the publishers in their network as well. The Uplift Collective is a portfolio of publishers that are minority, women, & LGBTQIA+ owned, as well as those who are committed to advancing social justice, environmental sustainability, and equal representation. This dedicated portfolio enables Undertone to connect Uplift publishers with demand opportunities from advertisers across all verticals, while providing brands the ability to support underrepresented communities and global causes via mindful media buys.

For more information on the study visit https://undertone-diversity.splashthat.com/.

About Undertone

Undertone creates memorable ad experiences by thoughtfully orchestrating solutions across video, advanced TV, rich media, and social, to drive unmatched brand lift and audience engagement on virtually every screen, and every device. Their award-winning creative team uses the company’s 20 years of experience, and billions of impressions worth of data to intelligently craft campaigns that can drive full-funnel KPIs while making meaningful connections with the 200MM+ unique users they can reach every month. Undertone brings the art and science of advertising together to intelligently craft campaigns that uplift consumers, brands, and publishers alike. Visit undertone.com to learn more.

About Perion

Perion (Nasdaq:PERI) is a global technology company that delivers holistic strategic business solutions that enable brands and advertisers to efficiently “Capture and Convince” users across multiple platforms and channels, including interactive connected television – or iCTV. Perion achieves this through its Synchronized Digital Branding capabilities, which are focused on high impact creative; content monetization; its branded search network, in partnership with Microsoft Bing; and social media management that orchestrates and optimizes paid advertising. This diversification positions Perion for growth as budgets shift across categories.

Combining privacy and performance, Undertone’s innovation demonstrates that third-party, cookie-based ad targeting is now a part of history

***

SORT results also reflect a dramatic 14% decrease in costs per visit

TEL AVIV, Israel & NEW YORK–(BUSINESS WIRE)– Undertone, a Perion Network Ltd. (Nasdaq: PERI) company and the leader in data-driven, Intelligent High Impact campaigns, announced today that its pioneering SORT™ technology has been validated and re-validated across multiple campaigns.

“There are no more excuses. Advertisers now have a clear choice – they can follow what consumers are demanding – that their privacy be respected – without compromising on ROI. SORT, or Smart Optimization of Responsive Traits, does not require any publisher integration”

Over 70 global clients spanning all verticals – including leading entertainment, healthcare, technology services, and consumer goods brands – report that SORT’s AI-driven, signals-based platform has demonstrated 2x CTR higher than third party cookies and a 60% lift in interaction rates. These campaigns all proudly display the “SORT Seal”, a badge of honor that is displayed on every SORT-powered ad, so that brands can signal their respect of user privacy, and users can instantly determine which ad is “safe to click.”

“As a healthcare brand in a highly regulated industry, we have to be stringent with the opportunities we choose to test and learn from,” said Sarah Wilson, senior media director at HLK Agency. “Undertone’s new SORT cookie-less targeting technology was a welcome solution to our Open Enrollment campaign as it allowed a privacy-compliant way to test moving away from traditional 3rd party pixel-based targeting and optimization models. Through SORT, Undertone identified and optimized toward top-performing SmartGroups throughout the flight, driving a 39% and 87% lift across our core creative units, as compared to cookie-based methods. As our industry moves away from cookies, solutions like SORT ensure that we are future-proofing Ambetter by maximizing campaign KPIs in a compliant, consumer-first way.”

This rigorously analyzed and assessed data is based on browser-based performance, as well as devices that are inaccessible to cookie-based targeting. The results speak for themselves in the statistical data presented below.

“There are no more excuses. Advertisers now have a clear choice – they can follow what consumers are demanding – that their privacy be respected – without compromising on ROI. SORT, or Smart Optimization of Responsive Traits, does not require any publisher integration,” said Doron Gerstel CEO at Perion. “SORT is the technology outcome of the R&D investment in Perion’s Intelligent HUB – a platform that pulls in signals from all of Perion’s demand and supply assets. Then, through our propriety AI technology, SORT identifies ‘common ground’ traits to drive predictable and scalable results across all devices, driven by our ability to aggregate real-time data signals, on the fly – all without the use of cookies.”

“SORT is available to brands that cherish user privacy through Undertone, a Perion company,” commented Dan Aks, president at Undertone. “We’re delighted by these validating results with campaigns using SORT. We fully expect to see the rapid scaling of the SORT platform as the realization that privacy and results are not mutually exclusive. As consumers recognize and respond to the SORT Seal – and eventually ignore ads that don’t clearly communicate that they can click safely – the exponential growth of SORT will transform the post-cookie advertising ecosystem.”

SORT has been comprehensively reviewed by Neutronian, a pioneer of independent data quality certification, and was awarded with Neutronian’s Cookieless Certification. SORT is also validated across campaigns including Colorado Tourism and Owl Labs. For more information on cookieless targeting please visit https://www.perion.com/solutions/cookieless-targeting/.

About Perion

Perion (Nasdaq:PERI) is a global technology company that delivers holistic strategic business solutions that enable brands and advertisers to efficiently “Capture and Convince” users across multiple platforms and channels, including interactive connected television – or iCTV. Perion achieves this through its Synchronized Digital Branding capabilities, which are focused on high impact creative; content monetization; its branded search network, in partnership with Microsoft Bing; and social media management that orchestrates and optimizes paid advertising. This diversification positions Perion for growth as budgets shift across categories.

About SORT

SORT, or Smart Optimization of Responsive Traits, is a technology outcome of Perion’s investment in its “Intelligent HUB” – a platform for pulling in signals across all advertising channels and optimizing traffic at scale, yielding superior engagement metrics and KPIs.

SORT is being offered by Undertone, a Perion company and the leader in data-driven, intelligent high impact campaigns. The multi-dimensional targeting technology identifies otherwise unrecognized similarities between users and creates different groups – which is the “Responsive Traits” component of the platform.

About Undertone

Undertone creates memorable ad experiences by thoughtfully orchestrating solutions across video, advanced TV, rich media, and social, to drive unmatched brand lift and audience engagement on virtually every screen, and every device. Their award-winning creative team uses the company’s 20 years of experience, and billions of impressions worth of data to intelligently craft campaigns that can drive full-funnel KPIs while making meaningful connections with the 200MM+ unique users they can reach every month. Undertone brings the art and science of advertising together to intelligently craft campaigns that uplift consumers, brands, and publishers alike. Visit undertone.com to learn more.

Forward Looking Statements

This press release contains historical information and forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995 with respect to the business, financial condition and results of operations of Perion. The words “will,” “believe,” “expect,” “intend,” “plan,” “should” and similar expressions are intended to identify forward-looking statements. Such statements reflect the current views, assumptions and expectations of Perion with respect to future events and are subject to risks and uncertainties. Many factors could cause the actual results, performance or achievements of Perion to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, or financial information, including, among others, the failure to realize the anticipated benefits of companies and businesses we acquired and may acquire in the future, risks entailed in integrating the companies and businesses we acquire, including employee retention and customer acceptance; the risk that such transactions will divert management and other resources from the ongoing operations of the business or otherwise disrupt the conduct of those businesses, potential litigation associated with such transactions, and general risks associated with the business of Perion including intense and frequent changes in the markets in which the businesses operate and in general economic and business conditions, loss of key customers, unpredictable sales cycles, competitive pressures, market acceptance of new products, inability to meet efficiency and cost reduction objectives, changes in business strategy and various other factors, whether referenced or not referenced in this press release. Various other risks and uncertainties may affect Perion and its results of operations, as described in reports filed by Perion with the Securities and Exchange Commission from time to time, including its annual report on Form 20-F for the year ended December 31, 2020 filed with the SEC on March 25, 2021. Perion does not assume any obligation to update these forward-looking statements.

NEW YORK – January 25, 2022 – Undertone, a Perion Network Ltd. (Nasdaq:PERI) company and leading provider of Intelligent High Impact advertising solutions across all platforms, screens, and devices, today announced it has been named to the 2022 Ad Age Best Places to Work list for the second year in a row. This program was created by Ad Age and Best Companies Group, and Undertone ranked five out of 50 companies, which is four ranks higher than the previous year.

Ad Age Best Places to Work honors companies that went above and beyond to support their employees, especially during tumultuous times such as the COVID-19 pandemic. Specifically, Undertone exemplifies respect for its individuals and teammates by investing authority into its people, and one example is the development and hiring within. To ensure everyone is set up for success, the company established a feedback loop to increase development. Undertone also awards its employees’ great performance with spot bonuses and company awards.

This year’s annual survey and awards program was designed to identify, recognize, and highlight the best employers in the North American marketing industry. Other components that led to Undertone topping the list include its devotion to diversity – more than half of its employees are women – flexible options from work-from-anywhere, unlimited time off and summer Fridays. Perion also recently gave Undertone the funds to provide every employee with a $1500 travel voucher as a thank you for a great year.

“When the company wins, we all win, so we are honored to be recognized for the second year in a row,” said Dan Aks, president at Undertone. “The past two years have shed a light on the importance of company culture, and this award demonstrates our dedication to prioritizing our employees’ purpose, goals and needs.”

The list is chosen based on an analysis of questionnaires submitted by employers and survey responses from their employees. Companies entered a two-part survey process, and the first part consisted of evaluating each nominated company’s workplace policies, practices, philosophy, systems, and demographics. The second part consisted of an employee survey to measure the employee experience. The combined scores determined the top companies and the final ranking, and Best Companies Group managed the overall registration and survey process, analyzed the data, and chose the final rankings.

To be considered for participation, companies had to be a for-profit, not-for-profit business or government entity operating a facility with at least 15 employees working in the United States for at least one year. Organizations must also be an agency; ad tech firm; brand or corporate marketing department or group; or in-house agency of a marketer. Additional conditions applied; for more information on eligibility and other aspects of the program, please visit www.aabestplacestowork.com.

Ad Age honored all the winners and revealed the final rankings in a special report published today, and it can be found here.

About Perion

Perion (Nasdaq:PERI) is a global technology company that delivers holistic strategic business solutions that enable brands and advertisers to efficiently “Capture and Convince” users across multiple platforms and channels, including interactive connected television – or iCTV. Perion achieves this through its Synchronized Digital Branding capabilities, which are focused on high impact creative; content monetization; its branded search network, in partnership with Microsoft Bing; and social media management that orchestrates and optimizes paid advertising. This diversification positions Perion for growth as budgets shift across categories.

About Undertone

Undertone creates memorable ad experiences by thoughtfully orchestrating solutions across video, advanced TV, rich media, and social, to drive unmatched brand lift and audience engagement on virtually every screen, and every device. Their award-winning creative team uses the company’s 20 years of experience, and billions of impressions worth of data to intelligently craft campaigns that can drive full-funnel KPIs while making meaningful connections with the 200MM+ unique users they can reach every month. Undertone brings the art and science of advertising together to intelligently craft campaigns that uplift consumers, brands, and publishers alike. Visit undertone.com to learn more.

About Ad Age

Ad Age is a daily must-read for an influential audience of decision-makers and disruptors across the marketing and media landscape.

Created in 1930 to cover a burgeoning industry with objectivity, accuracy, and fairness, Ad Age continues to be powered by award-winning journalism. Today, Ad Age is a global media brand focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting.

From vital print editions to must-attend events and innovative platform offerings, its industry-leading offerings include the coveted A-List & Creativity Awards, the Ad Age Next Conference, and proprietary data such as the Leading National Advertisers Report from the Ad Age Datacenter.

The AP Top 25 football poll, the longest-running poll of its kind at 85 years, and AP’s marquee college football honors will again be sponsored by Regions Bank for the 2021 season.

The preseason AP Top 25 poll will be released on Monday, Aug. 16. The preseason AP All-America team, an extension of the longest-running honor roll of the nation’s top players, will be released on Monday, Aug. 23.

The first regular-season AP Top 25 poll will be released on Tuesday, Sept. 7 and subsequent regular-season polls will be released each Sunday until the end of the regular season, with the final poll moving hours after the College Football Playoff National Championship on Jan. 10, 2022.

The preseason poll and preseason All-America team will be announced on AP lines at noon ET and  published on AP’s college football poll page and on the AP News app. The AP Sports report will also provide analysis and additional details.

Regions Bank will also sponsor AP’s full suite of postseason awards, including the AP All-America team, the AP Coach of the Year, and AP Player of the Year. The honors will be announced in December.

An expert panel of sports writers and broadcasters from AP-affiliated media around the country decide the AP Top 25, an ongoing tradition since 1936, and name the preseason All-America players for each position to first and second teams. The first AP All-America team was selected in 1925, a decade before the first Heisman Trophy.

“The AP Top 25 Poll has long been a part of both college football history and the AP brand,” said Tom Januszewski, AP’s vice president of global business development. “We are excited to team up again with Regions Bank and appreciate their support of the AP college football poll.”

Regions Bank in 2019 became the first sponsor in the AP Top 25 poll’s long and storied history.

It will also present AP’s weekly Top 25 podcast hosted by AP College Football Writer Ralph Russo.

“Regions has been a sponsor of collegiate athletics for more than 25 years,” said Abbas Merchant, Regions Chief Marketing Officer. “As the Official Bank of the Southeastern Conference, Regions and our associates know firsthand the resilience of our communities and the students, student-athletes and fans that are a part of them. We’ve all been reminded this past year of the importance of community, tradition and being together and we’re proud to continue our support by bringing the AP Top 25 and more to fans this season.”

The sponsorship was secured in collaboration with Undertone, the leader in data-driven, intelligent high impact campaigns for the world’s most prominent brands. Undertone will provide additional distribution of the branded sponsorship through its engaging, high-impact digital ad formats across hundreds of quality publisher sites and apps.

“We are honored to continue our partnership with Regions Bank and collaborate again for the second sponsorship of AP’s Top 25 football poll,” said Dan Aks, president of Undertone. “We’re very excited to be a part of the poll’s 85th year.”

A panel of more than 60 sports writers and broadcasters votes weekly throughout each season to decide the AP Top 25. All voters have an extensive background in covering college football. The poll is determined by a simple points system based on how each voter ranks college football’s best teams. A team receives 25 points for each first place vote, 24 for second place and so on through to the 25th team, which receives one point. The rankings are set by listing the teams’ point totals from highest to lowest. The mathematical formula is the same as the one used for the AP Top 25 rankings for college men’s and women’s basketball.

Newspapers that subscribe to AP Sports will get paginated pages designed by the Adams Publishing Group’s Big Sky News Design team that highlight the preseason poll results for use in print, each with space available for local advertising or content.

Follow the poll and related sports coverage on Facebook and Twitter.

Undertone, a leader in data-driven, Intelligent High Impact campaigns across screens and a subsidiary of Perion Network Ltd. (NASDAQ:PERI), has ranked on the Selling Power 50 Best Companies to Sell For [https://bit.ly/35RmLi1] list. This is the 21st consecutive year the ranking has been published by Selling Power and the 9^th consecutive year Undertone has made the list.

Daniel Aks, Undertone President, says “This achievement is one that we are so proud of as an organization – it reflects directly to the talent and passion we see in our leadership, sales teams, and support teams. Even in a year filled with disruptions, this team exceeded goals and continued delivering white-glove service. ”

Selling Power magazine founder and publisher Gerhard Gschwandtner says, “The companies who earned a spot on this year’s list have truly world-class sales organizations. In addition to providing superior onboarding and ongoing sales training, they quickly pivoted their strategy to give their sales reps the tools and skills they needed to succeed in today’s digital, remote selling environment.”

To assemble this year’s 50 Best List Selling Power’s research team created a thorough application where they gathered data across four main categories:

• Compensation and benefits
• Sales culture
• Onboarding and sales enablement strategies
• Sales training and coaching

Companies were ranked in each of the categories above to determine the final list. The methodology is the product of years of research, and Selling Power continues to refine the approach each year. Almost all the companies featured on the list invested in and offered thorough training specific to virtual selling in response to the pandemic. The list encompasses companies of all sizes – with sales forces ranging from fewer than 100 salespeople to companies with sales-force numbers in the thousands.

The full ranking of Selling Power’s 50 Best Companies to Sell For in 2021 can be viewed here: https://bit.ly/35RmLi1.

About Undertone
Undertone creates memorable ad experiences by thoughtfully orchestrating solutions across video, advanced TV, rich media, and social, to drive unmatched brand lift and audience engagement on virtually every screen, and every device. Their award-winning creative team uses the company’s 20 years of experience, and billions of impressions worth of data to intelligently craft campaigns that can drive full-funnel KPIs while making meaningful connections with the 200MM+ unique users they can reach every month. Undertone brings the art and science of advertising together to intelligently craft campaigns that uplift consumers, brands, and publishers alike. Visit undertone.com to learn more.

About Selling Power

In addition to Selling Power, the leading digital magazine for sales managers and sales VPs since 1981, Personal Selling Power, Inc., produces the Sales Management Digest and Daily Boost of Positivity Enewsletters, as well as videos featuring interviews with top business executives. Selling Power is a media sponsor of the Sales 3.0 Conference (https://www.sales30conf.com), which is attended by a total of more than 4,500 sales leaders each year. For additional information, please visit http://www.sellingpower.com/.

TEL AVIV & NEW YORK–(BUSINESS WIRE)–Jun. 17, 2021– Perion Network Ltd. (NASDAQ:PERI) a global advertising technology company that delivers holistic solutions across the three main pillars of digital advertising – ad search, social media, and display / video / CTV advertising – announced today that Undertone, a leader in data-driven, Intelligent High Impact campaigns across screens, has a new division dedicated to retail marketing. Retailers are now able to deliver dynamically updated, personalized, and geographically-sensitive pricing – on an item-by-item and bundled basis – across its suite of high impact digital display units.

The convergence of dynamic, AI-driven optimization and Undertone’s breakthrough creative has been beta-tested in the circular market – with millions of consumer interactions – and has been proven to be an omnichannel home run, generating ROAS (Return On Ad Spend) up to 9x, increasing low price perception by over 60% and aiding in up to 83% brand awareness, per Lucid studies conducted.

The new Retail platform and its innovative digital circular could not come at a more perfect time. Grocery retailers are looking forward to enormous upside – industry sales are expected to reach $1.1 trillion by 2027, according to Grand View Research – as the pandemic has fueled growth in DTC (Direct-to-Consumer) and stay-at-home behaviors. But this comes in the face of the well-established slow death of print media, which has dramatically reduced the distribution of the conventional circular.

Meghan Galligan, Senior Manager of Digital Media, and Experience at Stop & Shop, who participated in the high impact circular beta test, noted that:

“Undertone’s high impact circular capabilities were extremely turn-key to execute and have allowed us to transform the content and distribution of our weekly ad. Not only is it personalized, but Undertone’s interactive formats also provided the ideal canvas to showcase a curated selection of top deals each week, specific to geographic shopping behaviors. We are planning to scale this technology to ensure our customers are getting the content that is right for them. Based on the results of our initial campaigns, it’s clear our shoppers love it too!”

Undertone plans to expand its Retail platform and Price & Item technology more deeply into the retail operating system, since the data solutions it provides have end-to-end impact, from supply chain and warehousing to POS.

Undertone President, Dan Aks, “Undertone’s Retail platform s is an innovation-driven by our core assets, and unique ability to combine data, technology, and creative to drive outsized results for our clients. We have been listening carefully to our retail partners – particularly in grocery – as they have shared the complex challenges they face in today’s hyper-competitive, digital-first environment. We believe that our new division will become an invaluable strategic and operational partner as they build their moats.”

Doron Gerstel, Perion’s CEO, added “Our healthy early growth – and exciting future in the Retail Media vertical – represent the next level of Perion’s cross-channel diversification strategy. We’re putting more and more efforts to verticalize our offerings and gain both market share and long-term partnerships with our important customer partners.”

Forward Looking Statements
This press release contains historical information and forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995 with respect to the business, financial condition, and results of operations of Perion. The words “will”, “believe,” “expect,” “intend,” “plan,” “should” and similar expressions are intended to identify forward-looking statements. Such statements reflect the current views, assumptions, and expectations of Perion with respect to future events and are subject to risks and uncertainties. Many factors could cause the actual results, performance or achievements of Perion to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, or financial information, including, among others, the failure to realize the anticipated benefits of companies and businesses we acquired and may acquire in the future, risks entailed in integrating the companies and businesses we acquire, including employee retention and customer acceptance; the risk that such transactions will divert management and other resources from the ongoing operations of the business or otherwise disrupt the conduct of those businesses, potential litigation associated with such transactions, and general risks associated with the business of Perion including intense and frequent changes in the markets in which the businesses operate and in general economic and business conditions, loss of key customers, unpredictable sales cycles, competitive pressures, market acceptance of new products, inability to meet efficiency and cost reduction objectives, changes in business strategy and various other factors, whether referenced or not referenced in this press release. Various other risks and uncertainties may affect Perion and its results of operations, as described in reports filed by Perion with the Securities and Exchange Commission from time to time, including its annual report on Form 20-F for the year ended December 31, 2020 filed with the SEC on March 25, 2021. Perion does not assume any obligation to update these forward-looking statements.

About Perion Network Ltd.
Perion is a global technology company that delivers holistic strategic business solutions that enable brands and advertisers to efficiently “Capture and Convince” users across multiple platforms and channels, including interactive connected television – or iCTV. Perion achieves this through its Synchronized Digital Branding capabilities, which are focused on high impact creative; content monetization; its branded search network, in partnership with Microsoft Bing; and social media management that orchestrates and optimizes paid advertising. This diversification positions Perion for growth as budgets shift across categories.

About Undertone
Undertone creates memorable ad experiences by thoughtfully orchestrating solutions across video, advanced TV, rich media, and social, to drive unmatched brand lift and audience engagement on virtually every screen, and every device. Their award-winning creative team uses the company’s 20 years of experience, and billions of impressions worth of data to intelligently craft campaigns that can drive full-funnel KPIs while making meaningful connections with the 200MM+ unique users they can reach every month. Undertone brings the art and science of advertising together to intelligently craft campaigns that uplift consumers, brands, and publishers alike. Visit undertone.com to learn more.

Undertone Launches the Uplift Collective, a Curated Media Network that Connects Minority-Owned and Underrepresented Publishers with Likeminded, Committed Advertisers

The Uplift Collective provides underrepresented publishers with opportunities for increased awareness and revenue while empowering advertisers to make meaningful media buys

NEW YORK – June 09, 2021 – Undertone, the leader in data-driven, intelligent high impact campaigns, today announced the launch of its newest initiative, the Uplift Collective. The trailblazing network is designed to connect Undertone’s collection of minority, women and LGBTQIA+ owned publishers – in addition to publishers that are committed to advancing social justice, environmental sustainability, and equal representation – with advertisers. In turn, the Uplift Collective makes it simple for advertisers and brands to make a real impact through mindful media buys. Publishers in the Uplift Collective, which include Her Agenda, SheMedia, Black Southern Belle and more, reach more than 50 million people worldwide.

“As an African American woman and founder of a lifestyle brand, it’s always been my focus to support other women through my platform. Particularly, women from small, rural communities are near and dear to my heart, as rural South Carolina is my home base. I’m thrilled to be a part of Uplift Collective, an initiative engaging, supporting, and promoting women business owners,” said Michiel Perry of Black Southern Belle.

The Uplift Collective consists of both a media network, and a marketing support program – with the goal of a 25% increase in revenue directed towards its members. To further enhance this initiative, publishers in the collective will be provided additional tech, tools, and education, and advertisers will have access to an array of custom, audience-aligned creative services. Undertone will also be donating a portion of the proceeds to charities and organizations selected by the company’s publisher and brand partners.

“Designed to help bring demand opportunities to well-deserving publishers, while also providing brands with a straightforward and impactful way to support underrepresented communities and global causes, the Uplift Collective is truly a win-win situation,” said Daniel Aks, President of Undertone. “I am immensely proud of the Undertone team for developing this much-needed, highly functional innovation that will truly make a difference for publishers nationwide.”

Undertone has long been dedicated to putting its resources towards the people and causes that matter most. Undertone employees are encouraged to log 40 hours of paid time off for community service throughout the year and are given the opportunity to participate in donation drives. Through the #undertonecares program, the company identifies an important cause each month, uses social media platforms to inform, educate and engage audiences, and ultimately donates to a related charity.

In addition, Undertone has partnered with Givsly, a social impact corporation that helps companies turn their existing resources into tools for social good to give back to local communities through in-person and virtual events. Undertone was the premier sponsor of Givsly’s “Season without Swag” initiative, which raised over $350k for local charities over the 2020 holiday season.

“When we began to engage with publishers about the Uplift Collective, we were overwhelmed with the positive response and feedback from the community, as they confirmed the important need that the network fills,” said Karla White, Head of the Uplift Collective. “Not only is it a great opportunity to celebrate worthy publishers, but it also serves as a tangible way to support their long-term business goals through increased revenue opportunities.”

For more information on the Uplift Collective, visit https://upliftcollective.splashthat.com or email us directly at upliftcollective@undertone.com.

About Undertone

Undertone creates memorable ad experiences by thoughtfully orchestrating solutions across video, advanced TV, rich media, and social, to drive unmatched brand lift and audience engagement on virtually every screen, and every device. Their award-winning creative team uses the company’s 20 years of experience, and billions of impressions worth of data to intelligently craft campaigns that can drive full-funnel KPIs while making meaningful connections with the 200MM+ unique users they can reach every month. Undertone brings the art and science of advertising together to intelligently craft campaigns that uplift consumers, brands, and publishers alike. Visit undertone.com to learn more.