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UNDERTONE HIRES ADVANCED TV INDUSTRY LEADER TODD COHEN TO SPEARHEAD VIDEO/CTV SALES

September 10, 2020, NEW YORK–(BUSINESS WIRE)– Undertone, the leader in data-driven, Intelligent High Impact campaigns across screens, today announced that it hired the breakthrough media visionary Todd Cohen as Vice President, National Video/CTV Sales. In this new role, Cohen will lead strategy across Video and Advanced TV, partnering with agencies and brands to take advantage of Undertone’s impressive new video suite.

Cohen brings nearly two decades of deep and broad experience in media, including leadership roles in Advanced TV, most recently at Samba TV. He was part of the team that pioneered bringing TV-to-digital targeting to market, and then the first team using ACR (Automatic Content Recognition) technology to reach TV audiences in digital. Cohen also has experience in both broadcast and cable television.

“Todd’s expertise and strategic vision make him the perfect person to lead Undertone and our advertisers into the future of video and CTV,” said Dan Aks, President of Undertone. “With consumers rapidly changing the way they watch video, there’s a tremendous opportunity for marketers.”

“If ever there was a ‘right company, right time’ moment, it’s Undertone and the creative innovation they can bring to the Advanced TV space” said Cohen. “Undertone is uniquely positioned to amplify the impact of advertiser messages across screens, combining the power of CTV and real time TV data with interactive creative.”

Undertone’s video offering includes a full stack of cutting-edge solutions that can meet and exceed any digital and video KPI. This solution set is the first of its kind to blend premium Connected TV placements, data-driven instream pre-roll, interactive pre-roll, video-first high impact outstream units, and social video across major platforms like Facebook and Instagram.

To tie all of their solutions together, Undertone leverages ACR TV data targeting capabilities from 23 million households in the US. This custom targeting allows brands to target those exposed to linear TV ads or content to digital devices within seconds. Undertone can also extend reach among elusive audiences that didn’t see their Linear TV campaign to CTV and digital.

“Todd is exactly the kind of sales leader we were looking for,” said Doron Gerstel, Perion CEO. “He is passionate, informed, respected and will be an inspirational member of our team at this moment when CTV is poised to take off.”

About Undertone:

Undertone, a division of Perion Network Ltd. (NASDAQ: PERI), provides cutting-edge technology solutions for the world’s leading brands. Its proprietary Synchronized Digital Branding combines data, distribution and creative to deliver cohesive stories across all critical touchpoints: screens, platforms and a transparent, customizable list of elite publishers. The AI-driven platform eliminates fragmentation, delivers much-needed revenue for publishers and, most importantly, ensures brand messaging is contextually relevant. Undertone creates stunning campaigns that align with KPIs—always with beautiful creative and in brand-safe environments. Learn more at www.undertone.com.

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ad tech advertising Brand Advertising Content Digital advertising High Impact Uncategorized

Unconflicted, Unparalleled, Uncompromising – Undertone Adds Connected TV Offering to Its Powerful Suite of Solutions

(Business Wire- New York, May 6th) Undertone, the pioneer of Creative Synchronized Digital Branding, today announced the release of its new, complete CTV solution powering the delivery of cross-screen brand storytelling across all connected devices and channels.

This introduction comes at a critical time for brands, because consumers are spending even more time than before the pandemic on CTV, while continuing to watch their tablets, smart phones, and laptops independently and sometimes simultaneously.

Undertone’s CTV platform delivers videos across premium channels, enabling brands to synchronize their messages at every stage of the users’ individual journey.

Further enhancing this new solution, Undertone, in partnership with TVadSync, has the ability to leverage custom ACR segments on CTV to drive incremental reach for advertisers’ linear TV buys. If users have seen a brand’s linear TV or CTV spot, Undertone can retarget those audiences across its High Impact suite to drive mid- and low-funnel digital metrics.

In summary…

Undertone is the full-service activation partner the industry has been waiting for, capable of driving performance across the full funnel.

Undertone’s offering is unconflicted because its breadth of solutions means it can offer the best campaign for each client, as opposed to competitors whose offerings are limited to CTV products and can only sell a single solution.

Undertone is unparalleled, because its partnership with TVadSync enables the integration of ACR data into its platform, offering far more robust, data-driven measurement and retargeting capabilities across Connected TV and high-impact display than have been available.

Undertone is uncompromising, because it is resolutely focused on enabling brands to tell, optimize and track their stories across all channels in real time. 

“We believe that the addition of this CTV solution – in concert with our TVadSync partnership – offers the most technologically sophisticated and brand-friendly platform available” said Undertone President Dan Aks. “With cord-cutters and “cord-nevers” representing a growing number of current consumers – a solution that links CTV to digital video, supported by our high-impact units, is what marketers need to stay ‘in sync’ with the rapid evolution of viewing habits.”

Agencies and brands are encouraged to reach out to their Undertone representative or email info@undertone.com to learn more.

About Undertone

Undertone, a division of Perion Network Ltd. (NASDAQ: PERI), provides cutting-edge technology solutions for the world’s leading brands. Its proprietary Creative Synchronized Digital Branding combines data, distribution and creative to deliver cohesive stories across all critical touchpoints: screens, platforms and a transparent, customizable list of elite publishers. The AI-driven platform eliminates fragmentation, delivers much-needed revenue for publishers and, most importantly, ensures brand messaging is contextually relevant. Undertone creates stunning campaigns that align with KPIs—always with beautiful creative and in brand-safe environments. Learn more at www.undertone.com.