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FEATURE SPOTLIGHTS
Creative Features Designed to Make You Stand Out
DYNAMIC CREATIVE
Supported Across All Formats
Personalize your advertising experiences at scale with creative that dynamically optimizes in real time based on location, weather, and more. This technology helps advertisers adjust copy, imagery, videos, CTA buttons & more to form a completely customized experience for each user.
SHOPPABLE
SUPPORTED ACROSS ALL FORMATS
Make online shopping easier than ever with Undertone’s High Impact Shoppable Capabilities, powered by SmartCommerce, the leader in eCommerce & digital carting, and the official provider of Click2Cart® services. This feature enables advertisers to get their consumers one step closer to purchase using single-click-to-cart functionality. How does it work? We embed a Click2Cart® URL within ANY Undertone ad, and when a user clicks on the ad (or scans a CTV QR Code), the product(s) will immediately be added to a user’s retailer cart. That’s only ONE CLICK to get your product from an ad experience into a consumer’s retailer cart.
High Impact Sound
Supported Across all High
Impact Display Formats
Create immersive, surround-sound audio within Undertone’s High Impact Display or Video experience, allowing you to connect with your audience like never before.
VIDEO SKIN
SUPPORTED IN PRE-ROLL, VIDEO ADHESION
& INLINE FORMATS
Branded skin (with optional light interactivity) surrounds :15 or :30 second video assets across Pre-Roll, Video Adhesion, and Inline Video units (Please review specific formats for specs).
HIGH IMPACT ADS FOR GOOD
Supported Across All Formats
Incorporate a non-profit of your choice seamlessly into your campaign to make automatic donations to charity while maintaining the focus of your advertising efforts. In partnership with Givsly, Undertone can feature a non-profit within your high impact creative that lets users know that this campaign will be supporting a charitable cause with every impression. Upon completion of the campaign, a verified donation will be made to the non-profit of choice. In Partnership With Givsly.