While the holiday shopping season is top-of-mind for everyone, smart retailers are thinking a little further ahead and taking post-holiday t...
Year: 2014
Infographic
Programmatic Trends
If digital advertising had a word of the year, 2014’s might well have been “programmatic”. But underneath all the buzz, what’s reall...
Culture + Industry
60 Days In: What I’ve Learned About Undertone
There are no short cuts to getting to know people and an organization. You have to be open and engaged, but the rest of it depends on “t...
by Greg Glenday
Technology
Virtuoso™: Automation Meets the Art of Advertising
Our acquisition of Upfront Digital Media in June of this year was an extremely exciting moment for Undertone. For the first time, we had acc...
Industry + Technology
Ensuring Location Data Accuracy
Hyper-local targeting – the ability to deliver impressions to consumers based on their real-time or historical location information – of...
by Andrew Rausa