With the new year right around the corner, it’s time to look ahead: what’s in store for the digital industry in 2014?
To find out, we polled nearly 600 marketers, agency buyers, creative, and publishers across a diverse array of industries. Their predictions are captured in infographic form, covering the following key areas:
- Understanding how ad spend and site traffic will change across screens
- Anticipated growth of video advertising, including interactive video
- The role viewability will play in buying decisions
- The adoption of mobile advertising
- Usage and growth of native advertising
All five infographics can be viewed here in our Industry Predictions whitepaper. We hope you find them useful as you plan for the year ahead.