About Undertone

Bei Undertone streben wir immer danch kreativ, innovativ und ausdrucksstark zu sein – von den außergewöhnlichen Erlebnissen, die wir für unsere Kunden kreieren, bis hin zu unserer Unternehmenskultur. Wir finden immer einen Weg, im Interesse unserer Kunden noch besser und smarter zu arbeiten, um so einen reibungslosen Ablauf zu garantieren. Die zuverlässige und einwandfreie Abwicklung und Auslieferung der Kampagnen macht unsere Kunden und Agenturen glücklich, und wenn sie glücklich sind, haben wir gute Arbeit geleistet.



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Senior Account Executive


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Product Manager-In-App

New York

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Mike Pallad

Mike Pallad is President of Undertone & is responsible for the day-to-day operations & setting the strategic direction for the company.

Mike joined Undertone from Apple, Inc., where he held key sales management roles for Apple Music & iAd. He previously held executive-level
positions at Cumulus Media & Citadel Broadcasting, overseeing
national & network sales.

Mike holds a bachelor’s degree from Arizona State University &
resides in New York City with his wife & son.

Danielle Rollo

Chief Revenue Officer
Danielle Rollo serves as Chief Revenue Officer, overseeing Undertone’s global sales & sales support divisions & driving the company’s growth & performance. During her tenure at Undertone, she has served as Vice President of East Coast Sales & Vice President of Sales for North America.

Rollo joined Undertone in 2016 after six years at Apple Inc. as Head of Sales iAd, East. Before Apple Inc., Rollo worked for Live Nation as Vice President of Digital Advertising & Sponsorship & Director of Strategic Sales, East for IAC/InterActive Corp.

Danielle holds a B.A. in English literature from Kenyon College. A lifelong New Yorker, she currently resides in Brooklyn with her son & two dogs.

Miki Kolko

Chief Technology Officer
Miki Kolko has served as Perion’s Chief Technology Officer since January 2015. He has over 19 years of experience in internet & big data technologies & previously served as Vice President of Data at Perion, Undertone's parent company. Before this, Miki served as Vice President Data at LivePerson (NASDAQ:LSPN) & held various engineering management positions across technology organizations. He founded three enterprise software & internet B2C startups.

Miki holds an MSc in computer science from Tel Aviv University and a B.A. in mathematics & computer science from Bar Ilan University.

Ran Cohen

Senior Vice President, Product
Ran Cohen is the Senior Vice President of Product, leading Undertone's product innovation & vision. He is a practical innovation expert with the ability to create exciting vision & turn it into a business reality. For more than 14 years, Ran has applied his business & product development skills to build new opportunities for leading interactive brands & is responsible for multiple breakthrough innovations in online advertising.

Before joining Undertone, Ran held multiple executive roles, including co-founding & serving as President of Legolas Media (acquired by Undertone). He also worked at Sizmek (FKA Eyeblaster/MediaMind) as Vice President, Product & Business Development.

Ran holds a bachelor’s degree in economics from The Hebrew University & a Master of Business Administration from Tel Aviv University.

Louise Peddell

Vice President, Human Resources
Louise Peddell, Undertone’s Vice President of Human Resources, is a seasoned executive with extensive experience in building effective HR infrastructure and strategies to maximize employee engagement, productivity, retention, and job satisfaction.

Louise joined Undertone from Movable Ink, where as VP of People, she built a comprehensive HR infrastructure that allowed the company to grow and scale. Prior to that, she led the HR team at Booker Software and began her career at Deloitte, holding a leadership position of Northeast Regional Human Resources Director. She was honored with Deloitte & Touche’s Outstanding Contribution Award for her achievements in company culture, growth, and employee satisfaction. Louise earned a bachelor of science degree with honors in Communications from New York University. She resides in New Jersey with her husband and daughter.








New York

340 Madison Avenue 8th Floor
New York, NY 10173


Phone 212.685.8000
Fax 212.685.8001



675 Ponce de Leon Ave NE
Suit 8500
Atlanta, Georgia 30308




200 North LaSalle Street
Suite 2400
Chicago, IL 60601


Phone 312.533.2300
Fax 312.533.2298



Ten Post Office Square, 8th Floor South
Boston, MA 02109


Phone 617.904.9649


San Francisco

555 Mission Street, Suite 2650
San Francisco, CA 94105


Phone 415.361.5315
Fax 415.391.3989



140 Strand
1st Floor
Strand Bridge House
London WC2R1 1HH


Phone +44 (0)20 83964444



Zippelhaus 5a 20457
Hamburg Germany
Phone +49 40 8080 180 10

Fürstenwall 228 40215
Düsseldorf Germany
Phone +49 (0) 211 4685 3159


Los Angeles

12655 W Jefferson Blvd
4th Floor
Los Angeles, CA 90066




Azrieli Center, Building A
26 HaRokmim St.
Holon, 5885849



Washington DC

1200 18th Street, N.W. Suite 701
Washington, D.C. 20036


Phone 202.556.2027