Discussing the Ad Landscape on Bloomberg TV

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Undertone CEO Michael Cassidy was interviewed by Bloomberg West’s Cory Johnson this week. In the segment, Michael discusses:

1. What’s driving change in new ad formats today.
2. The state of digital advertising click-through rate.
3. What brand advertisers are looking for beyond the click.
4. What marketers are looking for in 2013 to reach consumers across screens and devices.

Check it out here.

Eric Franchi

Eric Franchi is co-founder of Undertone and serves as senior vice president of business development, leading the company’s relationships with its most important partners. A respected industry leader, Eric has been featured in publications including Ad Age, Adweek and The Wall Street Journal, and on stages worldwide including IAB MIXX, Advertising Week and Cannes. He has held a place on the board of the Interactive Advertising Bureau (IAB) for several years, helping guide the digital advertising industry through a period of rapid growth and change.


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