Cross-Screen Advertising: Challenges and Opportunities for Brands

| Creative + cross-screen + Industry + Media

Undertone and Forrester recently co-hosted a “Cross-Screen Advertising: Challenges and Opportunities for Brands” panel in Chicago. It was an evening of great discussion with industry leaders–and great views from the 99th floor of the Willis Tower (formerly Sears Tower)! Check out the recording to learn how brands are thinking about cross-screen. A big thanks to our co-hosts Eric Franchi of Undertone and Joanna O’Connell of Forrester, as well as our panelists Dan Sykora of The Weather Channel, Kelsey Lofstrand of Starcom, and Chanel Gant of Starcom.




Natalie Breitbach

As a member of the marketing communications team, Natalie is responsible for copywriting, emarketing and sales collateral, and Undertone’s social media presence. She joined Undertone in early 2012 and has worked in digital media for several years. Outside of work, Natalie enjoys finding new restaurants and new places to go running in NYC.


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