With Super Tuesday behind us and Election 2012 starting to heat up, it’s certainly been interesting to see candidates step further into digital, leveraging all that it has to offer and taking engagement with voters to new levels.
These days, it’s become increasingly important for candidates and causes to ensure their messages extend beyond the podium and onto the Web. Working with political groups over the past ten years and through three presidential races, we’ve experienced first-hand the momentum that’s built around the use of digital as a platform for driving voter engagement. Most recently, we’ve stepped up our game with the introduction of political targeting capabilities, allowing advertiser to target audiences based on verified voter registration data.*
The new capabilities are built on a partnership with Audience Partners and enable advertisers to target voters and constituents by a range of criteria including self-reported registered party, voting frequency, gender, age, income and location. And when you pair powerful data like that with political trend insights found across our Politics/News Channel, reaching the right audience, at the right time and on the right digital stage becomes easier than ever.
With more sophisticated data and insights available this election year, like political targeting, we’re interested to see just how closely success in the political world will be tied to candidates’ success in the digital world.