G.M. reaches consumers directly

| Business

As part of its historic effort to lobby support in its favor for government assistance, General Motors launched a microsite: http://gmfactsandfiction.com/. Apparently, it was launched just last week and it’s getting a lot of positive buzz in social media circles. This is a well-done, progressive effort by G.M. to take the story directly to consumers.

Eric Franchi

Eric Franchi is co-founder of Undertone and serves as senior vice president of business development, leading the company’s relationships with its most important partners. A respected industry leader, Eric has been featured in publications including Ad Age, Adweek and The Wall Street Journal, and on stages worldwide including IAB MIXX, Advertising Week and Cannes. He has held a place on the board of the Interactive Advertising Bureau (IAB) for several years, helping guide the digital advertising industry through a period of rapid growth and change.


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