Hyper-local targeting – the ability to deliver impressions to consumers based on their real-time or historical location information – of...
Author: Andrew Rausa
Industry
What Advertisers, Agencies, and Publishers should know about “Enhanced Notice”
Earlier this year the Better Business Bureau (BBB) released a compliance warning noting that a significant number of website operators are n...
by Andrew Rausa
Industry
Doing Well By Doing Good
The third-party ecosystem faces a unique challenge: we have to shape consumer perception of our industry while having very little direct i...
by Andrew Rausa