Research proves that high impact is more effective at achieving brand metrics than standard display on desktop, but what about on smartphon...
Category: Whitepaper
Whitepaper
Attention Whitepaper
For digital advertising, attention is the metric that now matters most. Find out how this is causing shifting budgets and changing success m...
Whitepaper
Rising Stars Whitepaper: 2014
The Rising Stars were introduced by the IAB as the next big thing in digital advertising. How are agencies, marketers, and publishers thinki...
Whitepaper
High Impact Whitepaper
What is the branding value of high impact ad formats? How do they compare to standard display units, and which high impact formats are most ...
Whitepaper
Rising Stars Whitepaper: 2013
The Rising Stars were introduced by the IAB as the next big thing in digital advertising. How were agencies, marketers, and publishers think...