Another year ends with a bang in sunny La Quinta, CA. Attending my first iMedia Summit from the "dark side" was an experience. It was great...
Year: 2008
Ad Networks + Agencies + Business
Study: Cluttered websites benefit no one
According to a recent study, websites cluttered with ads prove to be less effective for their clients than sites that have a clean layout an...
by Dan Cassidy
General
What’s in a click?
I just finished reading comScore’s latest paper ‘How Online Advertising Works: Whither the Click?’ which questions the relevancy of us...
by Dan Cassidy
Ad Networks
Why a guarantee?
Because we want to further support what we have been saying in the marketplace for years. Advertisers should be able to leverage the benefi...
Business
G.M. reaches consumers directly
As part of its historic effort to lobby support in its favor for government assistance, General Motors launched a microsite: http://gmfactsa...
by Eric Franchi
@ACCESSUNDERTONE
“There has to be some reciprocity. And it’s not just content for cash.”
@rafimama on making it work with an #influencer.- “It’s just as important to bridge the right partnerships and defend your brand and from the wrong partnerships.” Li… https://t.co/sVxuzWv3wb
- “This is one of the things that frustrates me the most. We’re relying on metrics of the past.” @rafimama on the dif… https://t.co/Mn6p15dnqn