Developing a Standout Holiday Campaign

| Creative + Media

On September 25, we hosted a webcast focused on helping retail advertisers with their 2013 holiday campaign planning. If you missed the live webcast, catch it below! Hosted by Undertone’s VP – Product Marketing, Anthony Iaffaldano, the presentation examines the opportunities and challenges of reaching holiday shoppers and equips marketers with practical ways to increase awareness and sales during this key buying period.

Key Learnings:

  • It’s all about timing. Consumer buying behavior around the holidays has evolved in recent years. Learn when and how consumers are researching and buying, and how you should be planning your digital campaign to maximize performance.
  • Maximize multiscreen exposure. Learn why it’s essential that your holiday efforts span desktop, smartphone, and tablet, and discover how to execute a successful cross-screen holiday campaign.
  • Proven online advertising tactics. Learn how retailers, large and small, employ different ad formats and copy to get the best responses during the holiday season rush.

Watch below to learn more!


Natalie Breitbach

As a member of the marketing communications team, Natalie is responsible for copywriting, emarketing and sales collateral, and Undertone’s social media presence. She joined Undertone in early 2012 and has worked in digital media for several years. Outside of work, Natalie enjoys finding new restaurants and new places to go running in NYC.


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