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High Impact
Cross Screen Whitepaper

Our latest study aims to help advertisers leverage cross-screen high impact to achieve their most valuable brand metrics.
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High Impact + Whitepaper

High Impact Across Screens

Research proves that high impact is more effective at achieving brand metrics than standard display on desktop, but what about on smartphon...


Attention Whitepaper

For digital advertising, attention is the metric that now matters most. Find out how this is causing shifting budgets and changing success m...


Programmatic Trends

If digital advertising had a word of the year, 2014’s might well have been “programmatic”. But underneath all the buzz, what’s reall...


Rising Stars Whitepaper: 2014

The Rising Stars were introduced by the IAB as the next big thing in digital advertising. How are agencies, marketers, and publishers thinki...


High Impact Whitepaper

What is the branding value of high impact ad formats? How do they compare to standard display units, and which high impact formats are most ...

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