Video Whitepaper

What specific elements can make or break a digital video campaign? We partnered with IPG Media Lab to explore the effects that four different video elements—engagement mode, player size, player location on the page, and website quality—have on the efficacy of video ad campaigns. Download the whitepaper to learn more.


  • High Impact Whitepaper

    Understand how high impact formats drive branding metrics

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  • Attention Whitepaper

    Learn how attention as a metric is impact digital advertising

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  • Programmatic Trends

    How advertisers and publishers are putting programmatic into practice

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