Scale + Experience
Our network comprises some of the biggest and best sites on the web, so no matter your audience, we reach them. Our nearly 15 years of experience executing campaigns on our ad server means that we sit on a goldmine of data that we can leverage to drive success for your branding goals.
We offer a variety of ad targeting solutions to meet brands’ needs, which fall under Audience ID, Audience Mindset, and Audience Modality.
Behavioral, Demographic, 1st, Party Data
Content, Social, Search, and Purchase.
Cross-device, dynamic, geo-location, retargeting, technographic.
1st & 3rd Party Data
To deliver truly targeted marketing, we leverage first and third party data, along with a range of other signals, to reach audiences across the web’s best digital media properties. We’ve also developed deep relationships with the industry’s leading marketing measurement vendors, enabling us to track and report on campaign reach and performance across every screen.
We’re directly integrated with the most renowned and trusted ad targeting partners in the industry, including comScore, Nielsen, BlueKai, Exelate, and Quantcast. If you know them, we can work with them; in fact, we probably already do.
Measure against any brand objective, including Brand Awareness, Audience Delivery, Action Lift, and Viewability Verification.
Our data management system ensures that we’re on top of all the key metrics brands need to report on their success. We provide ongoing performance reporting and analysis, so you always know how your campaign is performing.
Our research partners are among the most established in the industry, including Nielsen, comScore, Millward Brown, DataLogix, and DunnHumby.
We invest significantly in providing extensive and meaningful insights to brands. Our insights team is a valuable resource for brands for individual campaigns and on strategic levels, as well as for primary research topics such as the effectiveness of high impact creative on specific branding metrics.