ESPN.com does what publishers do best

| Ad Networks + Business

I applaud the ESPN.com site redesign that makes the user experience richer, focused on superb content, and relevant to users. The idea was for ESPN.com “to create the kind of integrated packages that ad networks can’t” which is exactly what all publishers should focus on, instead of criticizing ad networks or trying to become ad networks. Hopefully, with publishers distinguishing themselves in ways that ad networks cannot, both channels can co-exist and partner for greater results.

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