Mobile Rising Star
IAB-endorsed suite of mobile ad formats providing the canvas for the next generation of mobile brand advertising.



Format Specifications
Device
Features
KPI
Performance Benchmarks
CTR
0.0[Mobile Rising Star]
0.0 [Standard Display]
0.0[Mobile Rising Star]
0.0 [Standard Display]
INTERACTION TIME
0.0[Mobile Rising Star]
0.0 [Standard Display]
0.0[Mobile Rising Star]
0.0 [Standard Display]
ENGAGEMENT RATE
0.0[Mobile Rising Star]
0.0 [Standard Display]
0.0[Mobile Rising Star]
0.0 [Standard Display]