At Undertone, our publisher partnerships are invaluable to us and we want to ensure that they have all the tools necessary to be empowered. To demonstrate this, today we are announcing the launch of our new publisher reporting platform – UDRIVE. After almost 2 decades of dedicated service, it is with a heavy heart that we will be saying farewell to our Insights dashboard with a planned sunset date of June 15st, 2020.
As suggested in its name, we aim for UDRIVE to empower publishers with guidance and greater performance transparency to help optimize their partnership with Undertone. UDRIVE’s goal is to provide publishers with clear insightful information to help guide their Undertone related actions towards positive results.
At launch, publishers will gain access to performance & trend analysis by domain, device and ad unit. Additionally, compared to the existing Insights platform, UDRIVE offers customized design on a user level and more easily digestible visualization. Best of all, this is just the beginning.
Over the coming months, we will be making additional improvements and enhancements to UDRIVE, each aimed at providing our publisher partners with additional resources and better tools to help optimize this partnership and maximize their yield. This includes automated billing, additional trend analysis and customized reporting.
Existing publisher partners should look out for an invitation to UDRIVE over the next few days. If you do not receive one, or you would like to learn more, please contact the Publisher Account Management team at PubAMs@undertone.com.
TAKE A PEEK AT THE NEW DASHBOARD HERE: UDrive