Making Data Work

| Audience Partners + data + Digital advertising + online targeting + political targeting

Finding the right consumer, in the right environment makes all the difference. That’s why at Undertone, we start by partnering with the industry’s leading third-party data providers and then make their data work harder by combining it with insights gleaned from the thousands of campaigns we’ve run across our independent ad serving platform.

The latest addition to our targeting suite is political targeting, which enables advertisers to target audiences based on voter registration across Undertone’s Preferred Publisher Portfolio™ of quality-guaranteed websites. These new capabilities are built on a partnership with Audience Partners, the market leader in providing data-driven targeting solutions for political candidates, advocacy groups and causes.

Find out more about what makes Undertone‘s targeting unique from Jillian Weitzman, Product Marketing Manager:


  • Announcing our new partnership with Spaceback

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  • Content meets distribution at scale

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  • What does Instagram’s ‘like ban’ mean for influencers?

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