Microsoft and Yahoo!

| Business + Industry Consolidation

msft-yahoo-2.jpgHuge news –about as big as it gets. Microsoft makes $44.6 billion bid for Yahoo!. You can read the entire letter sent to the Yahoo! board here

The implications are significant in nearly every aspect of online advertising. On the surface we see that the combination is one that offers many opportunities in search and display, but this goes well beyond that. It will be interesting to watch how these two will work together on new software releases, in the mobile space, and obviously what develops as their strategy around networks and exchanges. I also wonder if Microsoft will be forced to shed some assets (i.e. Avenue A), since it will undoubtedly appear to be a conflict of interest.

At a 60% premium to what I think is an undervalued Yahoo! stock, it will be hard say no, and vote against this as a shareholder. I guess I should have pulled the trigger yesterday when I was thinking of picking up some shares.


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  1. It’s about time these two giants bunk together. I think we are going to see a great complimentary relationship build out here.

    Microsoft knows they need to treat this carefully and I think we are already seeing appropriate actions taking place.

    I guess the big question is, what does this mean for the future of online advertising? It means networks, agencies, publishers and advertisers need to work together in utilizing the assets of one another. The scale of advertising is growing to fast that re-inventing the wheel just isn’t an option anymore, but leveraging current systems and intelligence is the new game. And who can do it better then Microsoft and Yahoo? Yet TBD. I’m excited about this to say the least.

    Let’s not forget that we also need giants like these to set new standards and regulations for quality of ad services so that we don’t inflate the market in the wrong direction.


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