Interest-Based Advertising or IBA is why you see ads that are relevant to you. With this type of advertising, Undertone collects non-personally identifiable information and uses this information to try to predict what ads might be the most interesting to you.Undertone is committed to providing consumers notice and choice regarding IBA. Undertone offers an “opt-out cookie” for those that wish to opt-out of Undertone IBA activities. This cookie will honor your IBA preferences for a period of five (5) years. We may increase this period, which means your opt-out choice will continue for a longer period. If you have multiple Internet browsers or users on the same computer, you will need to perform the opt-out operation for each browser and/or user. If you or your anti-virus or other software deletes the opt-out cookies from your computer, if you re-install your browser, or if you delete your cookies (which can happen if you clear or delete your browser history), then you will need to repeat the process. Undertone may be unable to provide you with an opt-out cookie if your browser is set to block third-party cookies.

Current Status

Please note that the above opt-out link is applicable to Undertone IBA activities conducted through “ads.undertone.com” as well as “legolas-media.com.” You may also opt-out of IBA conducted by Undertone and other member companies of the Network Advertising Initiative (NAI) by visiting the NAI website here. Or you may opt-out of IBA by Undertone and other member companies of the Digital Advertising Alliance (DAA) by visiting the DAA website here.If you are a California resident and wish to opt-out from having your data used for interest-based advertising (also called by the CCPA regulation “data selling”), you may exercise your right here.In addition to the opt-out options above, users can learn more about IBA and opt-out through the industry page of the European Interactive Digital Advertising Alliance here.For Canadian consumers, you can learn more about the Digital Advertising Alliance of Canada (DAAC) here, or on the Ad Choices Canada website here (en Français). You may also access the DAAC opt-out tool here.Please report any problems related to the opt-out process to privacy@undertone.com.