NEW YORK, July 31, 2018 – Today, Undertone, the leader in synchronized cross-platform digital branding for the world’s most prominent brands, is proud to announce it is moving its US office headquarters to the 77th floor of One World Trade Center. Joining the ranks of Conde Nast, Servcorp, GroundTruth and Infosys Technologies, Undertone is expected to move from its current office on Madison Avenue in Midtown, into the new space in Manhattan’s most iconic location in January 2019.
The office, designed by the pioneering Amy Howell of Forge, will capture Undertone’s spirit of innovation, collaboration and inclusion through its inspired integration of space-planning, furnishings and public/private workspaces.
Forge has also designed spaces for SY Partners, Little Big Brands, CHOPT Creative Salad Company, Crew Cuts, Stack Exchange and other game-changing companies. The new office will allow Undertone to scale with its growing marketplace traction by expanding its employee count by up to 65%. This growth is driven by Undertone’s ongoing innovation behind its synchronized digital advertising platform, which provides the world’s most brand-conscious brands with the ability to deliver personalized, cross-platform advertising with daypart-sensitive timing.
Undertone views the opportunity to move into One World Trade as an important step in further establishing itself as a unique and invaluable member of the digital media community.
“We are thrilled to be moving our headquarters into One World Trade – it’s an important step in expanding our ever-growing influence in today’s digital world,” said Michael Pallad, President of Undertone. “Our investment in this new space showcases our commitment to our clients and our incredible team.”
One World Trade Center sets new standards of design, construction, sustainability and beauty and heralds the revitalization of Lower Manhattan. Managed, operated and leased by The Durst Organization, One World Trade Center is a center of innovation and creativity, and the most recognized office address in the world.
“We are pleased to welcome Undertone to One World Trade Center,” said Jonathan (Jody) Durst, President of The Durst Organization. “One WTC has become a center for growing companies that need flexibility, want community and require a building with amenities and services that can attract and retain talent and customers. We are proud of the culture and of innovation we have established at One WTC and are excited about our partnership with Undertone.”
Undertone was represented by Vice President Paul Ferraro and Managing Director Deborah van der Heyden of JLL. The landlord was represented by Senior Managing Director Eric Engelhardt of The Durst Organization and Tara Stacom, Justin Royce, Peter Trivelas, Barry Zeller and Connor B. Daugstrup of Cushman & Wakefield.
Undertone, a division of Perion Network Ltd. (NASDAQ: PERI), enables the world’s leading brands to connect with their target audiences at scale, across the screens and platforms that matter the most. Undertone bridges the gaps in the digital advertising landscape with creative that gets smarter and more effective at each touchpoint. With cross-screen, cross-platform solutions that span digital, video, mobile, and native, Undertone helps brands start the conversation and keep it going across the entire user journey. Learn more at www.undertone.com.
About Port Authority of New York and New Jersey:
Founded in 1921, the Port Authority of New York and New Jersey builds, operates, and maintains many of the most important transportation and trade infrastructure assets in the country. The agency’s network of aviation, ground, rail, and seaport facilities is among the busiest in the country, supports more than 550,000 regional jobs, and generates more than $23 billion in annual wages and $80 billion in annual economic activity. The Port Authority also owns and manages the 16-acre World Trade Center site, where the 1,776-foot-tall One World Trade Center is now the tallest skyscraper in the Western Hemisphere. The Port Authority receives no tax revenue from either the State of New York or New Jersey or from the City of New York. The agency raises the necessary funds for the improvement, construction or acquisition of its facilities primarily on its own credit. For more information, please visit http://www.panynj.gov.
About The Durst Organization:
The Durst Organization, founded in 1915 by Joseph Durst, is the owner, manager and builder of 13 million square feet of premiere Manhattan office towers and 1,950 residential rental units with 3,400 in development. The Durst Organization is recognized as a world leader in the development of high-performance and environmentally advanced commercial and residential buildings. www.durst.org.
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