High Impact Whitepaper

What is the branding value of high impact ad formats? How do they compare to standard display units, and which high impact formats are most effective against various branding objectives? Undertone partnered with Ipsos ASI to conduct primary research that quantifies how three types of high impact ad formats affect key branding metrics and consumer engagement beyond the initial ad experience.


  • High Impact Whitepaper

    Understand how high impact formats drive branding metrics

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  • Attention Whitepaper

    Learn how attention as a metric is impact digital advertising

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  • Programmatic Trends

    How advertisers and publishers are putting programmatic into practice

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