Rising Stars Whitepaper: 2014

The Rising Stars were introduced by the IAB as the next big thing in digital advertising. How are agencies, marketers, and publishers thinking about these units, and what’s changed from 2013 to 2014? Learn what progress has been made and the adoption, challenges, and expected growth for both the Desktop and Mobile Rising Stars.


  • High Impact Whitepaper

    Understand how high impact formats drive branding metrics

    Read more
  • Attention Whitepaper

    Learn how attention as a metric is impact digital advertising

    Read more
  • Programmatic Trends

    How advertisers and publishers are putting programmatic into practice

    Read more

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