DATA, TECH &
Proprietary Data & Platforms,
Advanced & Unique Partnerships
In addition to our relationships with the major DMPs, Undertone has unique and proprietary data
capabilities that deliver a differentiated approach to reaching the audiences that matter most.
With creative performance data gathered from billions of impressions across thousands of campaigns, Undertone has built out a creative database which is used to inform the formats, features, and design on each ad experience within a campaign.
Undertone has the ability to build proprietary 1st party audience segments based on users who have seen or interacted with your brand’s ad, as well as lookalike audiences of the top engaging audience segments for your campaign or vertical.
Undertone is prepared for a cookieless future through our own proprietary technology as well as, through partnerships with industry leading data providers such as, Peer 39.
Contextual alignment on page & article level
Mobile App category
Custom keyword targeting
TV VIEWERSHIP DATA (ACR)
Through various partnerships with industry leaders such as TVadSync, Undertone has the ability to target users based off of their TV viewership behavior and exposure to specific types of content, commercials, or genres. The data we use is double opt-in privacy compliant.
CBD/CANNABIS PURCHASE DATA
Undertone is proud to partner with Fyllo Data Marketplace — the world’s largest ecosystem of compliant Cannabis & CBD purchase data — to bring our CBD clients access to previously inaccessible data across 55 million CBD/Cannabis users.
3RD PARTY TARGETING
Undertone has extensive relationships with 3rd party data partners to ensure your ads are served to the audience you actually want to reach.
Undertone is leading the way with best-in-class creative, publisher and social technology.
While also, partnering with industry-leaders to enhance our own solutions and bring
better experiences to the different types of brands and agencies we work with.
Sparkflow is our proprietary creative technology platform which enables the automation of high-impact ad unit production across both Display and Video. Our consolidated technology workflow touches every aspect of campaign flow, including ad building, tag creation, creative optimizations & post-campaign performance. Available for use in fully managed campaigns or in programmatic channels, Sparkflow delivers superior results for advertisers and agencies looking to take theircreative to next levels.
Undertone’s new propriety analytics platform offers publishers unparalleled access to daily trend analysis and digestible analytics. We understand yield optimization is of the utmost importance and UDRIVE is here to help.
Part of the Perion Umbrella, Paragone.AI is our newly launched Actionable Performance Monitoring (APM) platform for social, built on MMR’s core technology platform which includes predictive algorithms and a powerful Artificial Intelligence engine. This state-of-the-art SaaS platform enables you to get live monitoring data & dashboards across all social ad channels, ad accounts, and campaigns in one unified view, bringing together siloed campaign activity & business initiatives. This means brands are able to make optimization decisions on their social campaigns by looking at them holistically, thus increasing ROAS, boosting revenue, and maximizing user engagement.
Innovid is the only independent omnichannel advertising and analytics platform built for television. Through our partnership with Innovid, Undertone is able to compliment our memorable, high impact experiences we offer on desktop & mobile, with an interactive experience the largest screen in the house.
Through our partnership with Spaceback, Undertone has the ability to create quick turnaround, high impact display formats leveraging your brand’s existing social assets. Spaceback’s cutting edge technology allows for the seamless transformation of existing social posts into display formats, with likes & comments updated in real time.
SmartCommerce is the leader in eCommerce & digital carting, and the official provider of Click2Cart® services. Available in ALL of our ad formats (yes, CTV too!), this partnership with SmartCommerce enables our clients to get their consumers one step closer to purchase using single-click-to-cart functionality. How does it work? We embed a Click2Cart® URL within an Undertone ad, and when a user clicks on the ad (or scans a CTV QR Code), the product(s) will immediately be added to a user’s retailer cart. That’s only ONE CLICK to get your product from an ad experience into a consumer’s retailer cart.
Click2Cart® is a trademark of SmartCommerce, the provider of Click2Cart services.
FRAUD DETECTION & VERIFICATION
Undertone’s premium publisher portfolio achieves 98% Verified Human Traffic. We monitor invalid traffic and brand safety via IAS, DV, MOAT & Grapeshot to ensure we exceed industry standards for inventory quality. While our technology optimizes in real time, our inventory teams also monitor content on a daily basis to ensure quality environments for our brands, and determine if certain publishers need to be contacted or paused