DATA TARGETING &
Innovative and Proprietary Technology
Advanced Data Solutions, Platforms & Partnerships
Through strategic partnerships and proprietary innovation, Undertone offers advanced data
provide a differentiated approach to reaching the audiences that matter most.
Privacy Compliant Targeting Solutions
Undertone is continuously evolving our suite of Privacy Protected Targeting Solutions to align with the latest industry compliance. Through partnerships, adoption & our proprietary technology development, SORT™, we are able to offer our advertisers advanced cookieless targeting solutions that are effective & scaleable in delivering relevant ads & achieving full funnel results.
PROPRIETARY CREATIVE DATA
With creative performance data gathered from billions of impressions across thousands of campaigns, Undertone has built out a creative database which is used to inform the formats, features, and design on each ad experience within a campaign.
Undertone has the ability to build proprietary 1st party audience segments based on users who have seen or interacted with your brand’s ad, as well as lookalike audiences of the top engaging audience segments for your campaign or vertical.
TV VIEWERSHIP DATA (ACR)
Through various partnerships with industry leaders such as TVadSync, Undertone has the ability to target users based off of their TV viewership behavior and exposure to specific types of content, commercials, or genres. The data we use is double opt-in privacy compliant.
CBD/CANNABIS PURCHASE DATA
Undertone is proud to partner with Fyllo Data Marketplace — the world’s largest ecosystem of compliant Cannabis & CBD purchase data — to bring our CBD clients access to previously inaccessible data across 55 million CBD/Cannabis users.
1ST & 3RD PARTY TARGETING
Undertone has the ability to ingest 1st party data from all major providers as well as extensive relationships with 3rd party data partners to ensure your ads are served to the audience you want to reach.