Data-Tech Measurement

DATA, TECH &
MEASUREMENT

Proprietary Data & Platforms,
Advanced & Unique Partnerships

DATA

In addition to our relationships with the major DMPs, Undertone has unique and proprietary data
capabilities that deliver a differentiated approach to reaching the audiences that matter most.

PROPRIETARY DATA

With creative performance data gathered from billions of impressions across thousands of campaigns, Undertone has built out a creative database which is used to inform the formats, features, and design on each ad experience within a campaign.

Undertone has the ability to build proprietary 1st party audience segments based on users who have seen or interacted with your brand’s ad, as well as lookalike audiences of the top engaging audience segments for your campaign or vertical.

COOKIELESS SOLUTIONS

Undertone is prepared for a cookieless future through our own proprietary technology as well as, through partnerships with industry leading data providers such as, Peer 39.

Contextual alignment on page & article level

Interest

Mobile App category

Article sentiment

Custom keyword targeting

Brand safety

Weather Triggers

Page Quality

TV VIEWERSHIP DATA (ACR)

Through various partnerships with industry leaders such as TVadSync, Undertone has the ability to target users based off of their TV viewership behavior and exposure to specific types of content, commercials, or genres. The data we use is double opt-in privacy compliant.

CBD/CANNABIS PURCHASE DATA

Undertone is proud to partner with Fyllo Data Marketplace — the world’s largest ecosystem of compliant Cannabis & CBD purchase data — to bring our CBD clients access to previously inaccessible data across 55 million CBD/Cannabis users.

3RD PARTY TARGETING

Undertone has extensive relationships with 3rd party data partners to ensure your ads are served to the audience you actually want to reach.

TECH

Undertone is leading the way with best-in-class creative, publisher and social technology.
While also, partnering with industry-leaders to enhance our own solutions and bring
better experiences to the different types of brands and agencies we work with.

SPARKFLOW

Sparkflow is our proprietary creative technology platform which enables the automation of high-impact ad unit production across both Display and Video. Our consolidated technology workflow touches every aspect of campaign flow, including ad building, tag creation, creative optimizations & post-campaign performance. Available for use in fully managed campaigns or in programmatic channels, Sparkflow delivers superior results for advertisers and agencies looking to take theircreative to next levels.

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UDRIVE

Undertone’s new propriety analytics platform offers publishers unparalleled access to daily trend analysis and digestible analytics. We understand yield optimization is of the utmost importance and UDRIVE is here to help.

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PARAGONE

Part of the Perion Umbrella, Paragone.AI is our newly launched Actionable Performance Monitoring (APM) platform for social, built on MMR’s core technology platform which includes predictive algorithms and a powerful Artificial Intelligence engine. This state-of-the-art SaaS platform enables you to get live monitoring data & dashboards across all social ad channels, ad accounts, and campaigns in one unified view, bringing together siloed campaign activity & business initiatives. This means brands are able to make optimization decisions on their social campaigns by looking at them holistically, thus increasing ROAS, boosting revenue, and maximizing user engagement.

INNOVID

Innovid is the only independent omnichannel advertising and analytics platform built for television. Through our partnership with Innovid, Undertone is able to compliment our memorable, high impact experiences we offer on desktop & mobile, with an interactive experience the largest screen in the house.

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SPACEBACK

Through our partnership with Spaceback, Undertone has the ability to create quick turnaround, high impact display formats leveraging your brand’s existing social assets. Spaceback’s cutting edge technology allows for the seamless transformation of existing social posts into display formats, with likes & comments updated in real time.

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FRAUD DETECTION & VERIFICATION

Undertone’s premium publisher portfolio achieves 98% Verified Human Traffic. We monitor invalid traffic and brand safety via IAS, DV, MOAT & Grapeshot to ensure we exceed industry standards for inventory quality. While our technology optimizes in real time, our inventory teams also monitor content on a daily basis to ensure quality environments for our brands, and determine if certain publishers need to be contacted or paused

MEASUREMENT

In addition to meeting your KPIs–Undertone’s campaigns drive real-world results. Undertone
uses 3rd party measurement providers & our exclusive relationship with System 1 to deliver
on the metrics that make a difference to your brand, such as brand lift, purchase intent, foot
traffic, ad effectiveness and more!

EMOTIONAL EFFECTIVENESS

Through our partnership with System 1, Undertone will measure the emotional effectiveness of your ad by showing it to real people in your target audience–because at Undertone, we know emotion is what drives actions.

CREATIVE PULSE

Undertone’s PIXL Studios and our Insights Consultancy work hand in hand to apply creative expertise and emotional insights for our clients on every campaign we run–and now, we are extending this expertise to everyone. See how Creative Pulse, our proprietary creative analysis, can help your brand learn how to drive better results through more effective creative. We’ll report on:

3RD PARTY STUDIES

We’ve partnered with the 3rd party measurement providers you know–to give you the

results you want to see. Undertone offers measurement solutions across:

Brand

Foot Traffic

Sales Lift

Creative Effectiveness

TV Tune In

PARTNERING WITH TRUSTED MEASUREMENT PROVIDERS

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