Retail

RETAIL

Dynamic & Personalized, Custom High Impact Retailer Experiences that Drive Incremental Store Traffic and Omni-Channel Sales

Undertone creates memorable, results-driven ad experiences for Retailers by thoughtfully orchestrating rich media & video solutions across every screen and device, on and off-site. Our ability to dynamically sync rich creative experiences with unique 1st & 3rd party data is proven in driving incremental store traffic & omni-channel sales, powered by intelligently crafted dynamic ads featuring personalization, localized offers, coupons, price & item content and other audience-specific messaging.

RETAIL SPECIFIC FUNCTIONALITY:

We will take your print circular & make it digital. Updated & personalized in real time based user location, price & item deals and more--our proprietary high impact formats are the perfect canvas to distribute your circular on the sites your audience spends their time.

Personalized, Dynamic Messaging updated in real time

• Price & item feeds
• Hyper-local maps & call outs
• Persona based messaging
• Weather triggered
• Couponing
• Video
• Countdown Messaging
• Weekly Circular distribution
• Product & category retargeting

Precise Data Capabilities

• 1st party retailer data
• 3rd party data through leading partnerships
• Proprietary Targeting

Quality Distribution

• On-site activations on retailers site
• Off-site activations across Undertone’s network of diverse, premium publishers reaching 208MM people
• Vendor funded activations: 100% SOV, Seasonal, Category Specific
& more

Sales Measurement & Unique Insights:

• Tracking conversions, in-store visits, ad delivery & proprietary engagement metrics

EVOLVING YOUR CIRCULAR DISTRIBUTION:

We will take your print circular & make it digital. Updated & personalized in real time based user location, price & item deals and more–our proprietary high impact formats are the perfect canvas to distribute your circular on the sites your audience
spends their time.

• Hyper-targeted reach extension of your print circular

• Large canvas, cross-screen formats provide a digital creative experience most realistic to a print circular

Creative built to update dynamically for a personalized user experience, using:

• Real-time dynamic price & item integration: curating an always up-to-date product feed, that ca be personalized based on the user.

• Dynamic geo-fencing & mapping capabilities: showing
the store location closest to the user.

• Persona messaging: Updating the messaging to speak to
a specific type of consumer.

SHOPPER MARKETING INITIATIVES

Rooted in our precise targeting and our personalized, dynamic creative capabilities– Undertone is able to help Shopper Marketing teams not only drive purchases—but drive purchases at specific retailers. Using our 1st & 3rd party targeting, we strategically employ our suite of cross-channel, high impact ad units of your product, and push them towards conversion, on-line or in-store.

Why we’re loved by Shopper Marketing Teams:

• Cross-Channel, High Impact Product Suite: Variety of formats to reach & resonate with all users .
• Flexible creative design: Allows brands to showcase as much or as little as they want .
• Singular or Multi-Retailer support: Dynamic creative with geo targeting enables us to automatically update your ad with the retailer closest to the user .
• Price & Item Integration: Allows us to update the price of the item in real-time.
• Coupon Integration: Prompt users to download a coupon for your item—which they will be able to download to their phone wallet directly from the ad.