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UNDERTONE’S PLATFORM
FOR SOCIAL GOOD
Providing Opportunities for Advertisers to Give Back & Create Change
THE UPLIFT COLLECTIVE
HIGH IMPACT ADS FOR GOOD
PRIVACY-FIRST TARGETING, SORT®
THE GREEN LIST
THE UPLIFT COLLECTIVE
THE UPLIFT COLLECTIVE
The Uplift Collective is a dedicated network comprised of diverse-owned publishers, including women and LGBTQIA+ owned media. For each campaign that runs on the Collective, Undertone will be donating a portion of the proceeds to relevant charities & organizations
This network enables Undertone to connect diverse publishers with direct demand opportunities from premium advertisers – while providing brands the ability to uplift underrepresented communities through intentional media buys and donations.
OUR GOALS FOR THE UPLIFT COLLECTIVE
CREATE INCREASED REVENUE & DEMAND OPPORTUNITIES FOR UPLIFT PUBLISHERS
PROVIDE PUBLISHERS SUPPORT BEYOND THE AD BUY VIA OUR TECH, FORMATS & TOOLS
UPLIFT PEOPLE & CAUSES THAT MATTER BY DONATING A PORTION OF OUR PROCEED
MAKE IT EASIER FOR ADVERTISERS & BRANDS TO SPEND MINDFULLY
PROVIDE ACCESS TO OUR CREATIVE SERVICES FOR AUDIENCE ALIGNED CREATIVE VERSIONING
CREATE INCREASED REVENUE & DEMAND OPPORTUNITIES FOR UPLIFT PUBLISHERS
PROVIDE PUBLISHERS SUPPORT BEYOND THE AD BUY VIA OUR TECH, FORMATS & TOOLS
UPLIFT PEOPLE & CAUSES THAT MATTER BY DONATING A PORTION OF OUR PROCEED
MAKE IT EASIER FOR ADVERTISERS & BRANDS TO SPEND MINDFULLY
PROVIDE ACCESS TO OUR CREATIVE SERVICES FOR AUDIENCE ALIGNED CREATIVE VERSIONING
HIGH IMPACT ADS FOR GOOD
HIGH IMPACT ADS FOR GOOD
Incorporate a non-profit of your choice seamlessly into your campaign to make automatic donations to charity while maintaining the focus of your advertising efforts. In partnership with Givsly, Undertone can feature a non-profit within your high impact creative that lets users know that this campaign will be supporting a charitable cause with every impression. Upon completion of the campaign, a verified donation will be made to the non-profit of choice. In Partnership With Givsly.
PRIVACY-FIRST TARGETING, SORT®
PRIVACY-FIRST TARGETING, SORT®
Consumers are demanding privacy. Nearly 100% of consumers have said they want brands to start protecting their privacy NOW- and over 50% favor brands who do. ⅘ consumers have said they want a visible seal showing which brands are protecting their privacy online.
SORT® is Undertone’s proprietary, privacy-safe targeting technology which respects consumer’s privacy wish. SORT® enables us to find the audiences most interested in your brand in that moment, across all browsers and devices – without using any cookies or personally identifiable information. SORT® has been 3rd party verified by Neutronian to be privacy-safe, and has also been verified to out-perform cookie-based targeting methods by up to 2X.
THE GREEN LIST
THE GREEN LIST
Align advertising initiatives with brand values by utilizing a curated inventory package that helps reduce carbon emissions and avoid climate risk.
The GREEN LIST can be utilized on any campaign, direct or programmatic, and across all Undertone formats: High Impact Display, Video & CTV.
All campaign delivery will be monitored and measured, and reporting on campaign emissions will be provided to any Advertiser utilizing the Green List.
