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UNDERTONE’S PLATFORM
FOR SOCIAL GOOD
Providing Opportunities for Advertisers to Give Back & Create Change
THE UPLIFT COLLECTIVE
THE UPLIFT COLLECTIVE
The Uplift Collective is a premium portfolio of publishers that
are minority, women, & LGBTQIA+ owned, and those who are committed to advancing social justice, environmental sustainability, and equal representation.
This dedicated portfolio enables Undertone to connect
Uplift publishers with demand opportunities from premium
advertisers – while providing brands the ability to support underrepresented communities and global causes via
mindful media buys.
And, for each campaign running on the Collective, Undertone
will be donating a portion of the proceeds to relevant charities
& organizations, determined by our publisher & brand partners.
OUR GOALS FOR THE UPLIFT COLLECTIVE
CREATE INCREASED REVENUE & DEMAND OPPORTUNITIES FOR UPLIFT PUBLISHERS
PROVIDE PUBLISHERS SUPPORT BEYOND THE AD BUY VIA OUR TECH, FORMATS & TOOLS
UPLIFT PEOPLE & CAUSES THAT MATTER BY DONATING A PORTION OF OUR PROCEED
MAKE IT EASIER FOR ADVERTISERS & BRANDS TO SPEND MINDFULLY
PROVIDE ACCESS TO OUR CREATIVE SERVICES FOR AUDIENCE ALIGNED CREATIVE VERSIONING
CREATE INCREASED REVENUE & DEMAND OPPORTUNITIES FOR UPLIFT PUBLISHERS
PROVIDE PUBLISHERS SUPPORT BEYOND THE AD BUY VIA OUR TECH, FORMATS & TOOLS
UPLIFT PEOPLE & CAUSES THAT MATTER BY DONATING A PORTION OF OUR PROCEED
MAKE IT EASIER FOR ADVERTISERS & BRANDS TO SPEND MINDFULLY
PROVIDE ACCESS TO OUR CREATIVE SERVICES FOR AUDIENCE ALIGNED CREATIVE VERSIONING
HIGH IMPACT ADS FOR GOOD
HIGH IMPACT ADS FOR GOOD
Incorporate a non-profit of your choice seamlessly into your campaign to make automatic donations to charity while maintaining the focus of your advertising efforts. In partnership with Givsly, Undertone can feature a non-profit within your high impact creative that lets users know that this campaign will be supporting a charitable cause with every impression. Upon completion of the campaign, a verified donation will be made to the non-profit of choice. In Partnership With Givsly.
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PRIVACY-FIRST TARGETING, SORT™
PRIVACY-FIRST TARGETING, SORT™
Consumers are demanding privacy. Nearly 100% of consumers have said they want brands to start protecting their privacy NOW- and over 50% favor brands who do. ⅘ consumers have said they want a visible seal showing which brands are protecting their privacy online.
SORT™ is Undertone’s proprietary, privacy-safe targeting technology which respects consumer’s privacy wish. SORT™ enables us to find the audiences most interested in your brand in that moment, across all browsers and devices – without using any cookies or personally identifiable information. SORT™ has been 3rd party verified by Neutronian to be privacy-safe, and has also been verified to out-perform cookie-based targeting methods by up to 2X.
