Targeting Solutions

Targeting Solutions

Through strategic partnerships and proprietary innovation, Undertone offers advanced data capabilities that provide
a differentiated approach to reaching the audiences that matter most

COOKIELESS TARGETING SOLUTIONS

SORT™: PROPRIETARY, PRIVACY-SAFE TARGETING TECHNOLOGY

Undertone’s certified cookieless targeting technology enabling advertisers to reach the audiences most interested in their brand in that moment, across all browsers and devices - without using any cookies or personally identifiable information. Verified cookieless, and to out-perform cookie-based targeting methods by up to 2X by Neutronian.

CONTEXTUAL TARGETING

Advanced, pre-bid, cookieless targeting solution using a large contextual category library to identify relevant, suitable, safe & quality inventory for brands. This cookieless solution enables our advertisers to reach their audience by identifying publisher pages with relevant content categories & keywords, focusing on semantics, sentiment & brand safety.

AUDIENCE-BASED TARGETING SOLUTIONS

3RD PARTY DEMO & BEHAVIORAL

Through access to all major DMPs, Undertone can identify users most likely to be in your target audience or a purchaser of your brand based on their online behaviors, interests, demographics & more.

1ST PARTY / LOOK-A-LIKE

Reach existing customers using your CRM list, segment existing customers into audience groups for specific creative messaging, and find new customers with look-a-like modeling.

TV VIEWERSHIP

Through various partnerships with industry leaders, Undertone has the ability to target users based off of their TV viewership behavior and exposure to specific types of content, commercials, or genres. The data we use is double opt-in privacy compliant.

UNDERTONE 1st PARTY

Undertone has the ability to build proprietary 1st party audience segments based on users who have seen or interacted with your brand’s ad, as well as lookalike audiences of the top engaging audience segments for your campaign or vertical.

PHARMA AUDIENCES

Strategic partnerships with HIPPA compliant targeting providers enable our pharma advertisers to reach their exact audience at scale based on: prescription information, conditions, healthcare providers, CRM data & more!

CBD/CANNABIS PURCHASE DATA

Undertone is proud to partner with Fyllo Data Marketplace — the world’s largest ecosystem of compliant Cannabis & CBD purchase data — to bring our CBD clients access to previously inaccessible data across 55 million CBD/Cannabis users.

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