Cookieless targeting thats
driving results up 2X higher
than cookie-based approaches.
SORT™ is the only cookieless targeting solution enabling advertisers to reach their audience in the exact moment they are most receptive to seeing an ad. SORT™ uses proprietary machine learnings to predict consumer mindset in real-time based solely on cookieless data signals, and without browser & device limitations cookie-based approaches see.
HOW SORT™ TECHNOLOGY WORKS
When a person lands on a page in Undertone’s network, SORT™ clustering technology
analyzes all of their cookieless attributes in real-time. Based on the combination of attributes seen,
SORT™ will match the person into one of our predefined SmartGroups,
which allows us to predict their mindset and serve them the most relevant ad.
USING AI & MACHINE LEARNINGS
We’ve proved users in the same SmartGroup respond similarly to ads– enabling us to:
How a user is going to
respond to an ad.
browsers & devices