Privacy-Safe Targeting enabling us to find the audiences most interested in your brand in that moment, across all browsers & devices.
SORT™ DRIVES RESULTS 2X HIGHER THAN TRADITIONAL METHODS BY PROTECTING CONSUMER PRIVACY, IMPROVING RELEVANCY & EXPANDING REACH
SORT is a pre-bid technology solution that analyzes all of the non-PII signals present when someone lands on a page in our network – and immediately classifies them into their most likely Intent Group & serves the most relevant ad.
WE USE AI & MACHINE LEARNINGS TO DRIVE RESULTS FOR ALL
VERTICALS AND CAMPAIGN INITIATIVES.
PROPRIETARY TARGETING GROUPS BUILT USING BILLIONS OF 1ST PARTY DATA POINTS
AI OPTIMIZES CAMPAIGNS TOWARDS ALL KPIS
COOKIELESS SOLUTION PROVIDES SCALEABLITY ACROSS ALL BROWSERS & FORMATS
Why NOW? Protecting
Privacy Matters. Consumer
Safety Has Become Just as
Important as Brand Safety.
The SORT Shield appears on all ads using SORT-
ensuring consumers their privacy is safe
• 9/10 consumers know their data is being collected for
advertising purposes… and they don’t like it.
• 68% are uncomfortable with their data being collected.. Even if it
means personalized ad delivery.
• 2/3 are more vigilant than ever about their data & privacy – but
only 50% feel confident they’re safe
• Over 50% favor brands who protect privacy, and 79% want a
visible seal showing which brands are protecting their privacy