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ABOUT SORT™
MEET SORT™
Privacy-Safe Targeting enabling us to find the audiences most interested in your brand in that moment, across all browsers & devices.
SORT™ DRIVES RESULTS 2X HIGHER THAN TRADITIONAL METHODS BY PROTECTING CONSUMER PRIVACY, IMPROVING RELEVANCY & EXPANDING REACH
SORT is a pre-bid technology solution that analyzes all of the non-PII signals present when someone lands on a page in our network – and immediately classifies them into their most likely Intent Group & serves the most relevant ad.
WE USE AI & MACHINE LEARNINGS TO DRIVE RESULTS FOR ALL
VERTICALS AND CAMPAIGN INITIATIVES.
PROPRIETARY TARGETING GROUPS BUILT USING BILLIONS OF 1ST PARTY DATA POINTS
AI OPTIMIZES CAMPAIGNS TOWARDS ALL KPIS
COOKIELESS SOLUTION PROVIDES SCALEABLITY ACROSS ALL BROWSERS & FORMATS
Why NOW? Protecting
Privacy Matters. Consumer
Safety Has Become Just as
Important as Brand Safety.
The SORT Shield appears on all ads using SORT-
ensuring consumers their privacy is safe
• 9/10 consumers know their data is being collected for
advertising purposes… and they don’t like it.
• 68% are uncomfortable with their data being collected.. Even if it
means personalized ad delivery.
• 2/3 are more vigilant than ever about their data & privacy – but
only 50% feel confident they’re safe
• Over 50% favor brands who protect privacy, and 79% want a
visible seal showing which brands are protecting their privacy
PERFORMANCE
SORT™ IS OUT-PERFORMING COOKIE-BASED TARGETING FOR ALL HIGH IMPACT FORMATS & ADVERTISERS & VERTICALS
LIFT IN CTR BY VERTICAL COMPARING SORT™ VS COOKIE-BASED TARGETING
*Source: Undertone Internal Study comparing performance of cookie-based targeting strategies vs. SORT™. Only a sample of industries is shown in chart.
CLICK BUTTONS TO SEE CASE STUDIES:
AWARD-WINNING, VERIFIED, PRIVACY-SAFE TECHNOLOGY
Certified by Neutronian Cookieless & Top Ranked in Data Privacy
Verified by Neutronian to Outperform Cookie-Based
Targeting by up to 2X
SORT™ by Perion won Excellence in Online Advertising in the Artificial Intelligence category for the 2022 MediaPost OMMA awards.
The Complete Guide To: “Protecting Your Privacy on the Internet” is the Platinum award winner in the Viddy Awards long-form video category.
SORT™ by Perion has been honored as a Silver Award Winner in The 19th Annual International Business Awards in the category of Artificial Intelligence and Machine Learning Solution.
TESTIMONIALS
SORT™ IS A WIN-WIN SOLUTION FOR ADVERTISERS & CONSUMERS
UNDERTONE SALUTES THESE BRANDS FOR JOINING US IN TAKING A FIRM STANCE
IN SOCIAL RESPONSIBILITY BY PUTTING CONSUMER’S PRIVACY FIRST.
“The Colorado Tourism Office has been hard at work discovering targeting solutions that are future-proofed. So, when presented with the opportunity to test out Undertone’s new cookieless technology, SORT™, we jumped a t it. In the tests we ran, we were able to reach entirely new audiences by scaling our delivery on previously inaccessible browsers, AND results also significantly exceeded our cookie-based targeting tactics. Scale, privacy & performance? Can’t beat it!”
“Undertone’s SORT technology perfectly achieved our need for a solution that protects user privacy, while maintaining relevancy and performance… it allowed us to find consumers we were never able to reach with previous methods… [and] we saw this new technology overwhelmingly exceed third-party cookies’, across all of our main KPI’s.”
“As a healthcare brand in a highly-regulated industry, we have to be stringent with the opportunities we choose to test and learn from. Undertone’s new SORT cookie-less targeting
solution was a welcome solution to our Open Enrollment campaign as it allowed a privacy-compliant way to test moving away from traditional 3rd party and pixel-based targeting and optimization models.
Through SORT, Undertone identified and optimized toward top-performing SmartGroups throughout the flight, driving
a 39% and 87% lift across our core creative units, as
compared to cookie-based methods. As our industry moves
away from cookies, solutions like SORT ensure that we are future-proofing Ambetter by maximizing campaign KPIs in a compliant, consumer-first way”
Sarah Wilson, Senior Media Director HLK Agency
“As a digitally innovative brand, Mercedes-Benz USA is always looking for unique creative experiences and first-to-market technologies to take our campaigns to the next level. Utilizing Undertone’s immersive High Impact formats
including Live CTV, coupled with their latest privacy-compliant targeting solution, SORT™, we were able to stand out across all screens, reach entirely new audiences and see a 70% increase in brand interactions.”
Ashley Epperson, Media Supervisor at
Mercedes-Benz USA
“Over the past year, DELVE, along with UNICEF, has made a strong push toward finding the newest and most innovative solutions to stay ahead of the decline of cookies. When Undertone introduced their SORT™ Cookieless Technology as a way to find new audiences, and even outperform traditional tactics, we were quick to take advantage. This solution, paired with their unique creative formats, was extremely effective at reaching our campaign goals and allows us to feel confident that we won’t have to sacrifice performance in order to reach key audiences in the future without cookies.”
“As Georgia emerged from the pandemic, our strategy was to welcome and invite travelers to explore all our state has to offer, from mountains to beaches and big cities to small towns. Our goal was to strengthen Georgia’s position as a must-visit destination on the national level, setting our sights beyond the regional level. The experience Undertone was able to provide allowed us to develop an innovative targeting solution matching the evolving cookie landscape, as well as to work with our partners to design and execute eye-catching creative that informed travelers of the unique and diverse experiences that can only be found in our state, ultimately inspiring travel to and within Georgia.”
“Going into 2022, Stop&Shop wanted to ensure that we were ready for the cookieless future and that we were working with partners that were putting both privacy and innovation first. SORT™ checked all the boxes. We were able to run it alongside our traditional targeting methods, it was scalable across our geo-specific campaigns, it was so easy to activate and best of all, we are seeing it significantly outperform our 3rd party cookie-based tactics. We now feel confident that when cookies truly are a thing of the past, we are fully prepared!”
