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MEET
Cookieless targeting thats
driving results up 2X higher
than cookie-based approaches.
SORT™ is the only cookieless targeting solution enabling advertisers to reach their audience in the exact moment they are most receptive to seeing an ad. SORT™ uses proprietary machine learnings to predict consumer mindset in real-time based solely on cookieless data signals, and without browser & device limitations cookie-based approaches see.
HOW SORT™ TECHNOLOGY WORKS
When a person lands on a page in Undertone’s network, SORT™ clustering technology
analyzes all of their cookieless attributes in real-time. Based on the combination of attributes seen,
SORT™ will match the person into one of our predefined SmartGroups,
which allows us to predict their mindset and serve them the most relevant ad.
DRIVING PERFORMANCE
USING AI & MACHINE LEARNINGS
We’ve proved users in the same SmartGroup respond similarly to ads– enabling us to:
PREDICT
How a user is going to
respond to an ad.
OPTIMIZE
Delivery towards
specific KPIs.
SCALE
Delivery across
browsers & devices
inaccessible with
cookie-based targeting
FULL NETWORK
SCALE
SORT™
vs COOKIES
CERTIFIED
COOKIELESS
PATENT
PENDING
Our brand cares about your privacy.
This ad was delivered to you using Undertone’s,
SORT™ Targeting Technology; a proprietary,
certified cookieless targeting solution,
which NEVER collects or uses personally
identifiable information in any form.
Undertone Privacy Policy
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IS OUTPERFORMING COOKIE-BASED TARGETING
FOR ALL HIGH IMPACT FORMATS & ADVERTISER VERTICALS
CLICK BUTTONS TO SEE CASE STUDIES:
GAIN INSIGHT ON KEY MOMENTS OF RECEPTIVITY
FOR THE TOP PERFORMING SMARTGROUPS
PERSONA &
KEY INTERESTS
DEVICE TYPE
& DEVICE MAKER
OPERATING
SYSTEM
DAY OF WEEK/
TIME OF DAY
Our brand cares about your privacy.
This ad was delivered to you using Undertone’s,
SORT™ Targeting Technology; a proprietary,
certified cookieless targeting solution,
which NEVER collects or uses personally
identifiable information in any form.
Undertone Privacy Policy
Powered by
WHAT MAKES SORT™ TECHNOLOGY UNIQUE?
• PRIVACY & PERFORMANCE: SORT™ outperforms traditional cookie-based methods across all High Impact formats and verticals, up to 2x!
• INCLUSIVE vs EXCLUSIVE: SORT™ has an inclusive approach to targeting to identify more of your audience with no predetermined bias.
• SCALEABLE: Unlike other targeting solutions, SORT™ has no scale limitations and is fully accessible across Undertone’s full publisher network, and all browsers, devices & formats.
• TARGETING BASED ON REAL-TIME: SORT™ predicts a user’s mindset in the exact moment they land on a page in our network, without using any historical data on past behaviors.
• PRIVACY COMPLIANT: SORT™ does not collect any Personally Identifiable Information (PII), adhering to all industry regulations.
• EASY TO ACTIVATE: SORT™ is available Direct & Programmatic Guaranteed with no opt-ins required by the advertiser, consumer, or publisher.
SMART TARGETING BASED ON SHARED MINDSETS
VS INDIVIDUAL DATA SETS
People cannot be reduced to a historical dataset. They exist in real-time. Emotions change. Needs change. Desires change.
SORT™ changes with them.
Interacts with
beauty ads
Watches videos
in Travel Ads
Clicks on ads
with coupons
SORT™ TECHNOLOGY
Machine learning model analyzes millions of data combinations to create cookieless targeting groups consisting of people who THINK & REACT to ads like one another.
TRADITIONAL TACTICS
Targeting groups consists of people who LOOK like one another, based on historical data on past behaviors.
Our brand cares about your privacy.
This ad was delivered to you using Undertone’s,
SORT™ Targeting Technology; a proprietary,
certified cookieless targeting solution,
which NEVER collects or uses personally
identifiable information in any form.
Undertone Privacy Policy
Powered by
SORT™ IS A WIN-WIN SOLUTION FOR ADVERTISERS & CONSUMERS
ADVERTISERS ARE LOVING THE INCREASED PERFORMANCE FROM SORT™
“The Colorado Tourism Office has been hard at work discovering targeting solutions that are future-proofed. So, when presented with the opportunity to test out Undertone’s new cookieless technology, SORT™, we jumped a t it. In the tests we ran, we were able to reach entirely new audiences by scaling our delivery on previously inaccessible browsers, AND results also significantly exceeded our cookie-based targeting tactics. Scale, privacy & performance? Can’t beat it!”
“Undertone’s SORT technology perfectly achieved our need for a solution that protects user privacy, while maintaining relevancy and performance… it allowed us to find consumers we were never able to reach with previous methods… [and] we saw this new technology overwhelmingly exceed third-party cookies’, across all of our main KPI’s.”
“As a healthcare brand in a highly-regulated industry, we have to be stringent with the opportunities we choose to test and learn from. Undertone’s new SORT cookie-less targeting
solution was a welcome solution to our Open Enrollment campaign as it allowed a privacy-compliant way to test moving away from traditional 3rd party and pixel-based targeting and optimization models.
Through SORT, Undertone identified and optimized toward top-performing SmartGroups throughout the flight, driving
a 39% and 87% lift across our core creative units, as
compared to cookie-based methods. As our industry moves
away from cookies, solutions like SORT ensure that we are future-proofing Ambetter by maximizing campaign KPIs in a compliant, consumer-first way”
Sarah Wilson, Senior Media Director HLK Agency
WE’RE PUTTING A PRIVACY PROTECTION GUARANTEE SHIELD ON ALL CAMPAIGNS UTILIZING SORT™, SO CONSUMERS KNOW THEY ARE NOT BEING TRACKED.
We’re putting a Privacy
Protection shield on
all campaigns utilizing SORT™,
so consumers know they’re
not being tracked.
CONSUMERS LOVE THAT THEIR PRIVACY
IS BEING RESPECTED
A 2021 study with Lucid on consumers sentiment towards ad targeting & privacy showed:
• 74% would like ads to have a clearly visible seal guaranteeing that the brand is not tracking.
• 87% have noticed when an ads follows them around, and 46% of those find it suspicious.
• 53% of consumers favor brands who protect their privacy.
Our brand cares about your privacy.
This ad was delivered to you using Undertone’s,
SORT™ Targeting Technology; a proprietary,
certified cookieless targeting solution,
which NEVER collects or uses personally
identifiable information in any form.
Undertone Privacy Policy
Powered by
PRIVACY-FIRST SOLUTIONS ARE THE
FUTURE OF ADVERTISING.
MAJOR BENEFITS OF COOKIELESS TARGETING
Sources: Undertone & Lucid Study on Consumer Privacy, 2021,; invoca inc, 2022
UNDERTONE’S INNOVATIVE COOKIELESS TARGETING SUITE
Our proprietary cookieless technology that segments users into targetable SmartGroups based on their shared attributes.
CONTEXTUAL
Reaches relevant users by targeting ads based on the content of the page they are viewing.
UNIVERSAL IDs
Industry wide identifiers that allow advertisers to target users across the supply chain without syncing cookies.
COOKIELESS SUITE
THAT GOES BEYOND PRIVACY
Scaleable across
browsers & devices
Drives performance
by up to 2x
Supported across all Undertone products
Deliver
Relevant Ads
Direct & Programmatic
deal types
CCPA & GDPR
Compliant
Scaleable across browsers & devices
Drives performance by up to 2x
Supported across all Undertone products
Deliver Relevant Ads
Direct & Programmatic deal types
CCPA & GDPR Compliant
Our brand cares about your privacy.
This ad was delivered to you using Undertone’s,
SORT™ Targeting Technology; a proprietary,
certified cookieless targeting solution,
which NEVER collects or uses personally
identifiable information in any form.
Undertone Privacy Policy
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