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June Marketer of the Month case study features first-to-market grocery advertiser
Undertone, a Perion Network Ltd. (Nasdaq:PERI) company and leading provider of intelligent, high impact advertising solutions across all platforms, screens, and devices, today announced Stop & Shop, a neighborhood grocer with a focus on fresh, healthy options at a great value, as its June Marketer of the Month case study.
Stop & Shop launched its ecommerce website in late 2020 to meet their customer’s and the marketplace’s shifting needs. Goals for this revamped campaign include driving sales, building brand recognition, and propelling growth within existing and new customers. To prioritize consumer privacy and prepare for the deprecation of cookies, Stop & Shop utilized SORT (Smart Optimization of Responsive Traits), Undertone’s proprietary and full privacy-compliant cookieless targeting solution. Altogether, the campaign drove omnichannel activities with a 33% incremental lift for in-store visits.
“Going into 2022, Stop&Shop wanted to ensure that we were ready for the cookieless future and that we were working with partners that were putting both privacy and innovation first. SORT checked all the boxes. We were able to run it alongside our traditional targeting methods, it was scalable across our geo-specific campaigns, it was so easy to activate and best of all, we are seeing it significantly outperform our 3rd party cookie-based tactics. We now feel confident that when cookies truly are a thing of the past, we are fully prepared!” Shoshana Przybylinkski, Media Director, AMP Agency, the agency for Stop & Shop.
As the first-to-market grocery advertiser for SORT, Stop & Shop had a seamless experience, especially with nothing needed from the agency, brand, consumer or publishers to activate the campaign. The holistic approach ran on Undertone’s traditional and retail specific division to deliver engaging high impact experiences and personalized, dynamic circulars. Additionally, optimizations made during the campaign shifted budget into this new, privacy-first tactic and increased overall performance.
“Stop & Shop is a trend-setting brand that is putting consumer privacy at its forefront while getting ahead of the future of targeting in cookieless world,” said Dan Aks, president at Undertone. “The campaign success from Stop & Shop and across the board for other industries exemplifies SORT’s ability to deliver on privacy while improving customer engagement, enhancing user experience, and increasing overall consumer satisfaction. We are very pleased with the results from our campaign with Stop & Shop and look forward to continuing this partnership.”
Stop & Shop utilized a multiformat and multiscreen approach to reach consumers at key moments of receptivity through interstitial, inline and adhesion formats. The campaign was geo-targeted to 415+ stores across five different designated market areas (DMA). The markets include Boston, MA, New York, NY, Providence RI, Springfield, NJ, and Hartford, CT.
Find more information on Undertone’s Marketer of the Month case study with Stop & Shop here.
Want to learn more about SORT™? Email: sort@undertone.com
About Perion
Perion (Nasdaq:PERI) is a global technology company that delivers holistic strategic business solutions that enable brands and advertisers to efficiently “Capture and Convince” users across multiple platforms and channels, including interactive connected television – or iCTV. Perion achieves this through its Synchronized Digital Branding capabilities, which are focused on high impact creative; content monetization; its branded search network, in partnership with Microsoft Bing; and social media management that orchestrates and optimizes paid advertising. This diversification positions Perion for growth as budgets shift across categories.
About Undertone
Undertone creates memorable ad experiences by thoughtfully orchestrating solutions across video, advanced TV, rich media, and social, to drive unmatched brand lift and audience engagement on virtually every screen, and every device. Their award-winning creative team uses the company’s 20 years of experience, and billions of impressions worth of data to intelligently craft campaigns that can drive full-funnel KPIs while making meaningful connections with the 200MM+ unique users they can reach every month. Undertone brings the art and science of advertising together to intelligently craft campaigns that uplift consumers, brands, and publishers alike. Visit undertone.com to learn more.
About Stop & Shop
A neighborhood grocer for more than 100 years, Stop & Shop offers a wide assortment with a focus on fresh, healthy options at a great value. Stop & Shop’s GO Rewards loyalty program delivers personalized offers and allows customers to earn points that can be redeemed for gas or groceries every time they shop. Stop & Shop customers can choose how and where they want to shop – whether in-store or online for delivery or same day pickup. The company is committed to making an impact in its communities by fighting hunger, supporting our troops, and investing in pediatric cancer research to help find a cure. The Stop & Shop Supermarket Company LLC is an Ahold Delhaize USA Company and employs 58,000 associates and operates more than 400 stores throughout Massachusetts, Connecticut, Rhode Island, New York and New Jersey. To learn more about Stop & Shop, visit the website