Undertone @ Advertising Week: We’d Love to See You!

| Industry + Uncategorized

We’re looking forward to Advertising Week and its many associated events kicking off here in New York on Monday! Here’s a quick rundown of where Undertone representatives will be. We hope you can join one (or more) of our sessions and say hello to us. (And if you’re not in New York, many of the sessions can be live-streamed, so tune in!)

Have thoughts on what’s going on in the digital industry right now? We’d love to grab five minutes of your time for a quick interview. Please shoot us an email at standout@undertone.com or tweet us @AccessUndertone to let us know when you’re available!

Mobile Media Summit, 12 pm
Universal McCann Talks About Dominating Mobile in the Media Mix
New World Stages – 340 W. 50th St.
Our Chief Client Officer Alan Schanzer will be chatting with UM’s Chief Media Officer David Cohen about how mobile fits into the media mix and aligning ad solutions to brands’ goals.

IAB MIXX, 4:15 pm
Liquid Creativity
Crown Plaza Times Square – 1605 Broadway
Undertone Co-founder Eric Franchi (@ericfranchi) discusses “liquid creativity” and why it’s time for market leaders to follow “new rules” to create cross-screen creative experiences. Eric will then moderate a panel discussion with Scott Crystal (CRO, Zumobi), Moritz Loew (VP Sales, Time Inc.), Ivan Kayser (Founder, Siberia), and Adam Schlachter (SVP, Media, Digitas).

OMMA Display, 4:45 pm

Panel: Is Video RTB Ready For Its Close-Up?
Marriott Marquis – 1535 Broadway
Undertone Co-founder Eric Franchi (@ericfranchi) joins a panel of programmatic and video industry leaders to discuss the state of programmatic video solutions and the future of RTB for video.

212 and the New York Times Present: #NYCStartsUp, 5-8 pm

NYT Building, 620 8th Avenue
Looking for a great event on Wednesday evening? Join for networking, cocktails, and live judging and panel discussion for a competition focused on ad tech startups born and bred in NYC. Free event; registration required at http://212nyc.org/events/event-detail/2013/08/22/212-and-the-new-york-times-present-nycstartsup.

Advertising Week, 2:15 pm

NASDAQ Venture Series: Leading Edge Technologies
Times Center Hall – 242 W. 41st St.
Undertone Co-founder Eric Franchi (@ericfranchi) joins industry leaders to discuss new technologies.

If you’d like to chat with someone from Undertone but aren’t able to attend one of these sessions, just let us know—we’re happy to find another time to meet.

Natalie Breitbach

As a member of the marketing communications team, Natalie is responsible for copywriting, emarketing and sales collateral, and Undertone’s social media presence. She joined Undertone in early 2012 and has worked in digital media for several years. Outside of work, Natalie enjoys finding new restaurants and new places to go running in NYC.


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