Undertone Helps MARSI Rebuild Staten Island

| Culture + Industry

It’s been five months since Hurricane Sandy hit the US. And while progress has been made in many areas, some of the hardest hit ones – including Staten Island – continue to struggle to rebuild.
For many families, it comes down to money. FEMA and insurance coverage typically does not cover the cost of rebuilding a home or making it livable.
A few months ago, several industry leaders from Staten Island decided to do something about it and created a group called Madison Avenue Rebuilds Staten Island (MARSI). MARSI is focused on raising money for families on Staten Island who need to rebuild their homes.
MARSI will be holding a fundraiser on April 16th in NYC at the Ainsworth, with all proceeds going to the Tunnel to Towers Stephen Siller Foundation to directly benefit families on Staten Island.
Today, Undertone is proud to announce its support of MARSI through a social media sponsorship.
For every tweet with the hashtag #MAD4SI, Undertone will donate $1 to MARSI, up to $10,000 total.
Please keep the Tweets coming, and let’s help rebuild Staten Island!

Eric Franchi

Eric Franchi is co-founder of Undertone and serves as senior vice president of business development, leading the company’s relationships with its most important partners. A respected industry leader, Eric has been featured in publications including Ad Age, Adweek and The Wall Street Journal, and on stages worldwide including IAB MIXX, Advertising Week and Cannes. He has held a place on the board of the Interactive Advertising Bureau (IAB) for several years, helping guide the digital advertising industry through a period of rapid growth and change.


  • ADVERTISING IMPERILED “Creative Synchronized Digital Branding” Is the Answer

    Read more
  • Content meets distribution at scale

    Read more
  • What does Instagram’s ‘like ban’ mean for influencers?

    Read more

Leave a Comment