Undertone Officially Expands Advertising Capabilities To CBD Brands

| ad tech + advertising + Brand Advertising + CBD + Digital advertising

In the fragmented CBD advertising marketplace, the opportunity for CBD companies to build their brands has previously been limited by a near shutdown of social channels, a patchwork of publishers, and rapidly changing state regulations. Undertone has officially announced that they are here to help–extending their high impact advertising capabilities to CBD brands, both topical & ingestible– powered by their CBD-ready publisher network and in-house creative team.

 

Undertone has spent a significant amount of time building and curating their network, following the required governance and compliance, and creating what they believe is the premier media platform in the digital CBD marketplace. For the first time, Undertone is enabling CBD advertisers to utilize high impact digital advertising, data & social influencers to safely build awareness of their product among new audiences while growing their brand. The core pillars driving Undertone’s CBD offering are:

 

  • CBD-ready publisher network consisting of premium publishers who have opted-in to CBD advertising
  • Internal Creative Team, Pixel Studios –who is available to reimagine creative assets to develop engaging, attention grabbing ad experiences within the Company’s proprietary high-impact ad units
  • Data & Targeting to ensure your ad is safely being delivered to users who are above 21 and are in a legal state
  • Social Influencers selected carefully using our data backed influencer platform, which enables us to look at the data being each influencers following

 

With their robust experience in other restricted categories–such as Lottery, Pharmaceuticals, & Alcohol– expanding their capabilities into the CBD space was a natural fit for Undertone. Undertone is eager to begin advertising for the CBD industry—one with high growth, great consumer engagement, passionate entrepreneurs and a long-term favorable regulatory environment.

 

If you’re a CBD advertiser wondering how you can leverage Undertone’s media capabilities, reach out to your local rep or email tellmemore@undertone.com.

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