The IAMS client came to us looking for a video centric unit that featured the IAMS large breed dog food. The intro animation features an image of a big dog on it’s owner’s lap as the “Big Dog, Big Love” header fades in. The end frame then shows a large click to play video and product image of the IAMS Large Breed dog food. The “Buy Now” CTA redirects the user to site so that the user can nurture their big dogs’ loving hearts with IAMS Large Breed.