In preparation for the Super Bowl, Pepsi came to us seeking a simple unit with a quick intro animation to feature Pepsi’s new zero sugar matte black can. The client had limited assets, sending us only static banners with one image and a headline. Our solution was to show the headline at the center of the frame. The matte black can comes in from the top, crushing the text as the condensation comes off the can once it lands. The can then slides over to make room for the header, video player, and CTA.