With AlphaID, screening for alpha-1 is free, fast, and easy. The client came to us looking to highlight these three points in an interactive way while also educating the user on Alpha-1. The end result was a PGX with a quick intro animation introducing Alpha-1 as a genetic risk factor, and an end frame showing the AlphaID cheek swab front and center. The hot spots on the cheek swab allow the user to interact with the unit to learn about the three main features of Alpha ID. The user can click to play the video or click on the CTA “Order Free AlphaID Kits”.