This unit began with an RFP we received around November; there weren’t any assets or products provided, but we knew that they wanted to feature super ingredients and serve as a learning tool. Sephora began working with a new agency last year — however, having worked with the client many times before, we had some insight on their preferences. Sephora likes to have all of their products featured on an ad’s landing page for equal screen time. This is why all four products are featured and the user gets to explore by ingredient. Once they choose an ingredient they learn the concern it aids with and the product details. Thankfully, I learned about all these super ingredients before quarantine because now I finally have time for an 8-step skincare routine.