Super Pretzel wanted to run and fun and engaging creative for soft pretzel month (April) and build awareness around national soft pretzel day (April 30th). Users can slide the emoji to catch the falling pretzels, there are 30 pretzels in total – one for each day in the month of April with the meter on the left ticking up to the end of the month – national soft pretzel day! Based on the number of pretzels the user catches they will get a different emoji and end message.