I recently visited one of New York’s largest and best-known online ad agencies with some fellow Undertoners to conduct an ad network overview for several planning and buying teams.
After an interactive session, one of the group’s senior media planners told me that the profusion of ad networks has resulted in so many calls, e-mails and solicitations that the agency created a public ad network counter to track how many new, never-heard-of-before companies contact their online media teams.
Here’s the kicker: in only two weeks they had counted 25 of these companies! Wow! I wonder how long many of these companies will be around. I suspect, along with our agency friend, that it will not be for long.