Unnecessary Limitations on Creative Thinking
Research consistently shows that creative execution accounts for at least 50% of campaign results¹. For
serious advertisers, the primary focus must be finding and empowering creative teams while providing
them with cutting-edge tools and frameworks for experimentation.
Dynamic Creative Optimization (DCO) is now a powerful tool for juicing creative execution. Although it’s
not a new concept, companies are experimenting with it every day, yet its full potential remains largely
untapped. However, we believe that brands are only scratching the surface of DCO’s capabilities to
stimulate brand affinity and drive sales growth.
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