Skip to the content 
The Global Coalition on Aging (GCOA), the world’s leading business voice on aging, convened its third High-Level Silver Economy Forum on December 6th and 7th in New York. The forum primarily concentrates on promoting policy that aligns with health and public finance for improving senior citizen lives via prevention and/or remediation. Dan Aks, Undertone by Perion President, had the privilege of moderating a panel called The New Joy: The Future of Fun in the Silver Economy which focused on tapping the commercial aspects of the enormous wealth and spending of older adults, and the self-induced hurdles to reaching that market. Addressing the senior market can be both highly profitable and enjoyable for product designers and marketers and offers a large swathe of our fellow citizens a chance to reap the rewards of fun earned through their long years of contribution.
Stereotypes persist, however, preventing maximum access to and exploitation of the market. The truth is, the “New Old” has arrived. Adventure travel, augmented reality headsets, online dating, fashion statements, movies about grown-ups – this is no longer your grandparent’s retirement life. And with this perspective on living and new, enthusiastic active aging comes the advent of a new focus on fun for a population that has been heretofore ignored or relegated to rest and passivity. Businesses have been slow to adjust their scopes, yet this older market controls the largest portion of disposable income and research backs the benefits of fun both for healthy longevity and for economic growth across industries, from travel and leisure to gaming and technology. This panel’s primary objective was to discuss how the exploding Silver Economy opportunity is reshaping the customer base and business.
Read the full article HERE.