In digital video there is often a significant difference between the ads brands think they are buying and the ads that are actually being delivered. We hear plenty of horror stories of advertisers thinking they’re buying premium in-stream inventory, when the reality is they’re getting auto-play inventory that’s often running below-the-fold.
At Undertone, we think it’s time to Play at a Higher Levelby elevating the ethics and best practices of digital video advertising. To demonstrate our commitment to increasing the transparency of video advertising, we’ve joined a new movement called the Truth in Video Pledge. We’re making our voice heard alongside some key figures from the world of digital media:
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| Dave Martin SVP of Media at Ignited |
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| Adam Kasper EVP of Partnerships & Investments at Havas Digital |
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| Tamara Bousquet Executive Media Director at MEA Digital |
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| Kazi Ahmed VP/Group Digital Director at Mullen |
To find out more about the Truth in Video Pledge and to make your voice heard, visit www.truthinvideo.org.
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