UNDERTONE’S CAPTIVATING CREATIVE AND INNOVATIVE CAMPAIGN WINS BEST USE OF CREATIVITY AWARD AT THE 2020 DRUM DIGITAL AWARDS COMPETITION

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NEW YORK – July 1, 2020 – Undertone, creator of cross-platform Creative Synchronized Digital Branding for the world’s most prominent brands, has been awarded The Best Use of Creativity award by The Drum during its annual Digital Advertising Awards ceremony held virtually on June 24, 2020.  Undertone won for its work with Anheuser Busch, Estrella Jalisco. They also received three additional nominations for Florida Lottery, Masterbuilt and e.l.f. brands.

The Drum is Europe’s largest media and marketing website and the fastest growing in the US and APAC.  Each month they attract over 1.4 million unique users and have over 200,000 social followers.

Their role is to help their readers make informed decisions by showcasing the very best effective digital advertising executions.

The awards are dedicated to online advertising and were developed to recognize quality campaigns within 96 industries and nine digital formats. Undertone’s engaging and eye-catching creative and sophisticated audience targeting delivered on brand goal, earning them this acknowledgment.

“We are so excited with The Drum award win and their recognition of our Perfect Michelada campaign,” said Corey Rubin, Digital Media Manager for Estrella Jalisco at Anheuser-Busch InBev, whose campaign won The Best Use of Creativity Drum award. “With the help of Undertone, we continue to bring our brand campaigns to life digitally and push the envelope with innovative creatives.”

Undertone’s Drum Awards/ Nominations Include:

  • Winner- Anheuser Busch, Estrella Jalisco “The Perfect Michelada”- Best Use of Creativity
  • Nomination- Florida Lottery, Holiday Luck Scratch-Off- Best Cross Platform
  • Nomination- Masterbuilt, “The Gravity Series”- Best Cross Platform
  • Nomination- E.l.f “Poreless Putty Primer”- Best Video Campaign

“Undertone is excited by this recognition, and we want to thank our team for bringing their unparalleled strategic implementations and creative talent to these campaigns,” said Dan Aks, President, Undertone. “With our efforts being embraced through The Drum, we have created an even stronger foundation as we continue to work with brands to reimagine their digital advertising strategies.”

For more information about Undertone’s winning ad formats, email us at tellmemore@undertone.com.

About Undertone:

Undertone, a division of Perion Network Ltd. (NASDAQ: PERI), provides cutting-edge technology solutions for the world’s leading brands. Its proprietary Synchronized Digital Branding combines data, distribution and creative to deliver cohesive stories across all critical touchpoints: screens, platforms and a transparent, customizable list of elite publishers. The AI-driven platform eliminates fragmentation, delivers much-needed revenue for publishers and, most importantly, ensures brand messaging is contextually relevant. Undertone creates stunning campaigns that align with KPIs—always with beautiful creative and in brand-safe environments. Learn more at www.undertone.com.

 

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