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A Retailer’s Weekly Circular provides an undeniable value to consumers which will never go away.
However, as consumer’s media consumption habits have evolved, so has Retailer’s distribution of such content- shifting more dollars from the classic newspaper supplement into digital methods. Undertone’s President, Daniel Aks, and Retail Sales Director, Jillian Harris, take a deep dive into the weekly circular, the value of a digital vs. print strategy, and how brands can optimize their media mix with digital to provide maximum impact & efficiency.
Check out their take : Print & Digital Circulars: Optimizing the Mix