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advertising + data + Political Advertising + political targeting

The Value of Effective Creative on the Campaign Trail

What was the last online ad you saw today? I almost guarantee if you ask 100 people, 99 would say they do not remember, and that my friends,...

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data + targeting

BLENDING DATA TO REPLACE THE COOKIE

With the decline of cookies, many marketers have become overly focused on 3rd party data (audience targeting), rather than focusing on a...

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advertising + brand + data + digital + frequency + Nielsen + online + panel + reach + targeting + TV + Undertone

The Game Changer: Nielsen Strengthens Cross-Platform Advertising Opportunities

Earlier this week, Nielsen stopped by our offices to officially introduce its latest targeting solution to our team.  As one of the six par...

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Audience Partners + data + Digital advertising + online targeting + political targeting

Making Data Work

Finding the right consumer, in the right environment makes all the difference. That’s why at Undertone, we start by partnering with the in...

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