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ad tech advertising data Digital advertising High Impact marketing Retail

Undertone Hires Ben Flaccus to Lead New Retail and CPG Commerce Division

September 7th, 2022, NEW YORK – Undertone, a Perion Network Ltd. (Nasdaq:PERI) (TASE: PERI) company and leading provider of intelligent, high impact advertising solutions across all platforms, screens, and devices, today announced Ben Flaccus as Managing Director of Retail. In this role, Flaccus will lead the retail group within Undertone across the continuation of product development and partnership to bring turnkey solutions to retail and CPG partners. Prior to joining as Managing Director, Flaccus served in a consultancy role for Undertone for two years.

Flaccus brings nearly two decades of deep and broad experience in advertising technology and data, including leadership roles in both startups and established companies. He played a key role in developing a solution to demonstrate the efficacy of video in delivering performance against omnichannel outcomes while helping retailers deliver metrics they care about, including return on advertising spend (ROAS).

“Ben’s contributions to innovative product design are driving up to 19x returns for retail advertisers. His ability to help develop and deliver personalized solutions that our clients can activate and immediately demonstrate performance against, makes him the perfect person to lead Undertone’s Retail & CPG Commerce division,” said Dan Aks, President of Undertone. “Ben has a deep understanding of how more relevant, dynamic content, messaging and offers drive the outcomes that matter most to advertisers while yielding unique and actionable insights. He will be a tremendous asset to our growing team.”

“Undertone has a great reputation and name recognition in market,” said Flaccus. “I’m excited to build on this foundation with a new suite of retail and CPG solutions.  We can now combine Undertone’s High Impact, cross-channel ad formats with best practices around personalized and localized content, dynamic messaging and real-time offer curation and distribution. The result is more relevant, full-funnel ad experiences that deliver consistent performance against omni-channel sales goals and drive ROI.”

Among Undertone’s core competencies is its ability to create engaging, interactive, and high impact advertising experiences across display and video and combine those experiences with a set of best practices around personalization, localization, and integration of real time offer content to drive omnichannel outcomes that retail and CPG partners look for. Undertone leverages proprietary data to inform not just who they talk to but also what they say to the consumer to deliver relevant offers across all channels, including CTV that users will engage with and see.

“Ben has been a tremendous asset to the Undertone team since joining as a consultant two years ago, helping to innovate and develop cross-channel retail and CPG solutions for our clients” said Doron Gerstel, Perion CEO. “He is passionate, informed, respected and will be an inspirational member of our team as we continue to grow this division and provide solutions that bring real value and ROAS to our clients.”

Find more information on Undertone’s Retail & CPG Commerce Division email: retailmarketing@undertone.com

About Perion Network Ltd.
Perion is a global advertising technology company whose synergistic solutions are delivered across the three primary channels of digital advertising – ad search, social media and display / video / CTV advertising. These channels are brought together by Perion’s intelligent Hub, which integrates the company’s business assets from both sides of the open Web, providing significant benefit to its brands and publisher customers.

For more information, visit Perion’s website at www.Perion.com.

About Undertone
Undertone creates memorable ad experiences by thoughtfully orchestrating solutions across video, advanced TV, rich media, and social, to drive unmatched brand lift and audience engagement on virtually every screen, and every device. Their award-winning creative team uses the company’s 20 years of experience, and billions of impressions worth of data to intelligently craft campaigns that can drive full-funnel KPIs while making meaningful connections with the 200MM+ unique users they can reach every month. Undertone brings the art and science of advertising together to intelligently craft campaigns that uplift consumers, brands, and publishers alike. Visit undertone.com to learn more.

 

Categories
data Digital advertising Uncategorized

Undertone Launches SORT™, a Moonshot Privacy-First Solution that Proves Cookieless Technology Can Outperform Alternatives

Results overwhelmingly exceeded cookie performance; awarded with Neutronian’s Cookieless Certification, the proprietary, patent-pending technology is the first technological outcome of Perion’s HUB.

 

 

 NEW YORK – October 20, 2021 – Undertone, the leading provider of intelligent high impact advertising solutions across all platforms, screens, and devices today announced a pivotal innovation that proves cookieless advertising can exceed the performance results of campaigns that are marked by pixel-invading privacy. Recognizing the reality of new and emerging privacy regulations and guidelines, Undertone’s data scientists developed a proprietary AI technology that identifies “common ground” traits that drive predictable and scalable target audience results across all devices, based on a variety of real-time data signals, on the fly, all without the use of cookies.

High Impact+Privacy+Performance

SORT, or Smart Optimization of Responsive Traits, is Undertone’s multi-dimensional targeting & optimization solution that uses real-time, cookieless data signals to identify users with shared traits & classify them into addressable SmartGroups.This technology is a major break-through as it allows brands to reach optimal performance by predicting how consumer groups will respond to the ad, without the limitations in scale that 3rd party targeting normally sees.

Validated across Multiple Campaigns

The multi-dimensional targeting technology – which has been validated across multiple campaigns including Colorado Tourism and Owl Labs – identifies otherwise unrecognized similarities between users, and creates different groups – which is the “Responsive Traits” component of the platform. These groupings are not static, but fluid. Users continually move between them, and SORT’s engine delivers them advertising that merges their interests with publisher context, daypart, geography, and other data points that are determined by various internal and external signals. 

SORT will ensure that all campaigns are optimized towards a brand’s most response-ready consumers with the most relevant messaging and as an added benefit, Advertisers will have the ability to display a “SORT Signal” to highlight to consumers that they are protecting their privacy. 

Moreover, Undertone has always been known for its performance, and feels so confident about the performance SORT provides that it will be offering guarantees that SORT will outperform traditional third-party targeting. 

“True innovation resolves tensions that seem irreconcilable, in this case privacy and effectiveness. Our SORT technology does just that – addressing the industry’s heightened demand to protect the privacy of consumers, while still executing effective and strategic campaigns,” said Dan Aks, president at Undertone. “Our new solution uncovers data that no other offering can, identifying the unidentifiable and providing unique insights that will be able to fuel current and future campaigns.”

 

 

Independently Certified by Neutronian

Neutronian, a pioneer of independent data quality certification, was invited to review SORTS results. After a comprehensive audit process, Undertone has been awarded with Neutronian’s Cookieless Certification for its SORT technology. Neutronian reviewed not only the solution itself, but also preliminary campaign performance test data, which showed positive indicators that SORT can outperform traditional cookie-based targeting and will conduct additional performance testing during ongoing certification monitoring.

“As the advertising ecosystem prepares for the deprecation of third-party cookies, marketers are looking for targeting alternatives,” said Timur Yarnall, CEO and Co-Founder of Neutronian. “SORT provides a scalable, cookieless targeting solution and results from initial client tests showed performance on par with or better than third-party cookie-based targeting options. Based on our review of  SORT technology, methodology and performance testing, we found this offering to provide a strong option for cookieless targeting.”

“SORT technology perfectly achieved our need for a solution that protects user privacy, while maintaining relevancy and performance,” said Mark Duffy, Senior Advertising Manager at Owl Labs. “In the tests that were conducted, we saw this new technology overwhelmingly exceeded third-party cookies’, across all of our main KPI’s.”

For more information on SORT, visit https://www.undertone.com/solutions/data-tech-measurement/ 

About Undertone

Undertone creates memorable ad experiences by thoughtfully orchestrating solutions across video, advanced TV, rich media, and social, to drive unmatched brand lift and audience engagement on virtually every screen, and every device. Their award-winning creative team uses the company’s 20 years of experience, and billions of impressions worth of data to intelligently craft campaigns that can drive full-funnel KPIs while making meaningful connections with the 200MM+ unique users they can reach every month. Undertone brings the art and science of advertising together to intelligently craft campaigns that uplift consumers, brands, and publishers alike. Visit undertone.com to learn more.

About Neutronian

Neutronian is a SaaS platform company providing the industry’s most comprehensive independent data quality certification. Offering a quality and compliance “bond rating” of MarTech data, Neutronian brings much-needed clarity and trust to the marketing ecosystem. Our comprehensive definition of data quality includes more than just performance and accuracy – it includes everything that a marketer or brand needs to know about a dataset before using it and provides the transparency they need to make data-driven marketing decisions. Neutronian certification also helps high-quality, privacy-compliant data providers shorten their sales cycles and increase trust with their customers. For more information, please visit neutronian.com.

Categories
ad tech advertising Brand Advertising CBD data

Undertone Ingests Differentiated Data From The Fyllo Data Marketplace, Giving Clients Access To A Powerful New Consumer Group

NEW YORK, February 16, 2021—Undertone, the leader in data-driven, Intelligent High Impact campaigns across screens, today announced the expansion of its audience data for ad targeting by ingesting Fyllo’s cannabis and CBD audience segments. As part of the new offering, Undertone is providing enhanced targeting with a differentiated data set from Fyllo, creator of the first and largest ecosystem of cannabis and CBD-derived purchase data. With it, marketers in mainstream consumer categories like CPG, QSR, Pharma, Alcohol and Retail can reach a previously inaccessible and untapped consumer group.

 

“You couldn’t ask for better timing for this partnership,” said Dan Aks, President of Undertone. “With the growth of the cannabis market just getting started, we believe this data will be invaluable to our clients in every vertical.”

 

2020 was a defining year for the cannabis industry, driven by powerful cultural and commercial forces. The election, where five new states voted to legalize cannabis, combined with the  “essential business” designation in response to the COVID-19 crisis brings a long-overdue legitimacy to the category and its consumers. Today, a vast majority of the US population has access to some form of legal cannabis or CBD. According to MRI-Simmons, 61 million people (1 in 4 US adults) now consume cannabis or CBD products on a regular basis. And as states work to recoup tax revenues, legalization and, ultimately, consumption will accelerate, creating new opportunities for brands in every consumer category.

 

“People of all lifestyles and life stages consume cannabis and CBD, making up one of the largest and fastest-growing consumer groups in the world,” said Chad Bronstein, CEO of Fyllo. “They represent a massive opportunity for marketers who want to reach an audience with both the scale and mindset to fuel growth.”

 

About Undertone

Undertone creates memorable ad experiences by thoughtfully orchestrating solutions across video, advanced TV, rich media, and social, to drive unmatched brand lift and audience engagement on virtually every screen, and every device. Their award-winning creative team uses the company’s 20 years of experience, and billions of impressions worth of data to intelligently craft campaigns that can drive full-funnel KPIs while making meaningful connections with the 200MM+ unique users they can reach every month. Undertone brings the art and science of advertising together to intelligently craft campaigns that uplift consumers, brands, and publishers alike. Visit undertone.com to learn more.

 

About Fyllo

The Fyllo Compliance Cloud is a suite of enterprise-grade software and services built for the complexities of highly regulated markets. We deliver end-to-end data, media, retail and regulatory solutions that leverage Fyllo’s leading technology to help organizations scale faster with trust and confidence in compliance. Learn more at www.hellofyllo.com.