At Undertone, our publisher partnerships are invaluable to us and we want to ensure that they have all the tools necessary to be empowered. ...
Category: data
advertising + data + Political Advertising + political targeting
The Value of Effective Creative on the Campaign Trail
What was the last online ad you saw today? I almost guarantee if you ask 100 people, 99 would say they do not remember, and that my friends,...
by JC Medici
data + targeting
BLENDING DATA TO REPLACE THE COOKIE
With the decline of cookies, many marketers have become overly focused on 3rd party data (audience targeting), rather than focusing on a...
advertising + brand + data + digital + frequency + Nielsen + online + panel + reach + targeting + TV + Undertone
The Game Changer: Nielsen Strengthens Cross-Platform Advertising Opportunities
Earlier this week, Nielsen stopped by our offices to officially introduce its latest targeting solution to our team. As one of the six par...
Audience Partners + data + Digital advertising + online targeting + political targeting
Making Data Work
Finding the right consumer, in the right environment makes all the difference. That’s why at Undertone, we start by partnering with the in...