Category: data

What was the last online ad you saw today? I almost guarantee if you ask 100 people, 99 would say they do not remember, and that my friends,...

With the decline of cookies, many marketers have become overly focused on 3rd party data (audience targeting), rather than focusing on a...

Earlier this week, Nielsen stopped by our offices to officially introduce its latest targeting solution to our team.  As one of the six par...

Finding the right consumer, in the right environment makes all the difference. That’s why at Undertone, we start by partnering with the in...